No more Santa, please! If there is any chance that your supporters will receive mail from you in the coming weeks with references to holiday giving, PULL THE PROJECT NOW! (Yes, I’m yelling in ALL CAPS!) I don’t care what else is in the newsletter or the direct mail package, if you are referring to…
Heather Carpenter at Nonprofit Leadership 601 has posted this week’s edition of the Carnival of Nonprofit Consultants, with what she considers to be several intellectually stimulating posts. Take a break from your to-do list and feed your brain with these posts. Next week the Carnival travels over to the Bamboo Project Blog. See you there!
This week’s webinar at Nonprofit Marketing Guide.com is “Ten Easy Fixes for Your Boring Print Newsletter.” It’s on Wednesday, January 23, 2008 from 2:00 – 3:00 p.m. Eastern (11:00 a.m. Pacific). Registration is $49. Not sure if you should take this webinar or not? See if your print newsletter is showing any of these signs…
Priscilla at Solidariti has posted this week’s edition of the Carnival of Nonprofit Consultants, which includes some links to some new contributing bloggers. Check it out. Next week the Carnival visits Heather at Nonprofit Leadership 601. See you there! P.S. Would you like your blog posts highlighted in the weekly carnival? It’s easy to contribute.…
Is it possible to do all of your nonprofit marketing online and avoid printing costs entirely? Many nonprofits are dumping their boring print newsletters in favor of email versions, and some are forgoing the printed annual report in favor of a pdf download or basic web pages instead. The extent to which you can eliminate…
Have you heard the one about the breast cancer patient on Twitter and the frozen peas yet? If so, you can skip the next paragraph and move on to why I think this is such a great lesson for do-it-yourself nonprofit communicators. If not, here’s the quick summary: Susan Reynolds gets a breast biopsy and…
Watcha gonna do when the design police come for you? If you fancy yourself a member of the Design Police, here’s a fun site where you can download your own template of red-ink messages to plaster all over bad graphic designs in your office or out in public. http://www.design-police.org/Â Not a designer, but forced to…
After trial runs with both GoToWebinar and ReadyTalk this fall, I’m launching my 2008 webinar series on nonprofit marketing topics using ReadyTalk. And after hearing from a woman in one of my Duke classes that her nonprofit adoption agency paid a ridiculous sum of money (in the several hundreds of dollars) to host a webinar…
Using stories in your nonprofit annual report is a great way to bring to life what might otherwise be some stiff writing on your activities and accomplishments. But simply throwing some stories into the text won’t do. You need to be very focused and highly selective about which stories you use and how you tell…
Soha at Wild Apricot has posted this week’s edition of the Carnival of Nonprofit Consultants on the best Web 2.0 and social networking tools for nonprofits. It will give you a little taste of who’s doing what and some road signs to heed as you expand your online presence.
I came across this interesting article in the Washington Post (“Hey, Isn’t That. . .“) on how big corporations are poaching photos off of Flickr and private blogs and using them without attribution. When caught, the common reaction seems to be, “Ooops, an intern did it.” Not really an acceptable answer from the likes of…
Melissa Eckes, a senior at the Milwaukee Institute of Art & Design in Wisconsin, sent me a message this week asking for ideas on how a local public awareness campaign could increase support for funding arts education in public schools. She’s writing her thesis on the importance of art education and wanted my advice, and…
