I am the founder and CEO of Nonprofit Marketing Guide.

3 Big Trends That Should Change the Way You Work Online

Sometimes in the nonprofit world, we get consumed with the specific details of online fundraising, advocacy and education for our causes and forget about the bigger trends at play. Let’s take a quick look at three really big trends that will affect everything you do online, including fundraising.  Think about all the pieces in the…

12 Marketing Blogs Nonprofit Communicators Should Read

It’s a blessing that we have so many awesome bloggers to follow in the nonprofit marketing and fundraising communications world. It’s also a curse — too many to follow gets overwhelming fast! To help combat the overwhelm while still actively encouraging you to keep reading, Kristina curates content for you in our Friday Mixed Links…

5 Considerations for Your #NPCOMM Professional Development Plan

  Earlier today on Facebook Live (watch the recording now), I shared five considerations for creating a professional development plan in the nonprofit communications and marketing field. #1: Live Your Life in Draft. This doesn’t mean that everything stays hidden in draft and never published. In fact, it’s the opposite: freely publish and edit again…

6 Ways to Stop Reacting All the Time and Get More Strategic

I’ve been traveling and speaking this week at both BloomCon and the Peer to Peer Professional Forum Conference, so no Facebook Live show. But I did want to encourage you to check out last week’s show where I talked about six different strategies for being more strategic and reacting less. That’s a frequent refrain from…

My Professional Development Plan: Get Lost on Purpose

  In a field that is constantly changing and evolving, like nonprofit communications and marketing, it can be hard to create a professional development plan. Sure, there are bedrock concepts and skills that don’t change much, like the importance of target audiences and clear calls to action and evergreen skills like good copywriting and storytelling. …

3 Ways to Get Promoted from Coordinator to Director

Through our All-Access Pass training program and our Communications Director Mentoring Program, I meet many nonprofit communicators who are in coordinator or assistant positions and who want very much to be promoted to the manager or director level. We also work with communications directors who are working toward VP or C-Suite (“Chief of”) jobs. While…

Your Invitation into the Circle of Trust

On today’s #NPCOMM Chat Live, Antionette Kerr and I talked about creating a Judgement-Free Zone or Circle of Trust around cultural competency for nonprofit communications directors, or as we are calling it Inclusive Conversations. First of all, we need a better name for this concept that doesn’t conjure up fitness center commercials or Robert DeNiro…

Your Editorial Calendar Should Accommodate the Important AND the Urgent

Editorial calendars work. Our research in this year’s and last year’s Trends Reports makes that clear. But I often hear from nonprofits who say their editorial calendars just don’t work. The urgent always overtakes the important, and the plan gets thrown out and never revisited to make way for all the other things that come…