I am the COO and Community Engagement Manager at Nonprofit Marketing Guide.

The Downside of Personalized Emails

You absolutely need to include contact information in your emails (and other forms of communication). Including a first name in your email subject lines and greetings instantly personalizes your message and warms the reader to its content. It’s an email marketing best practice. But lots of times the only contact information you have is an email…

Mixed Links for Nonprofit Marketers and Fundraisers August 21, 2015

Happy Friday! Let’s celebrate the end of another week with some Mixed Links… Just a reminder, we are hosting this month’s Nonprofit Blog Carnival and are taking submissions on how you share progress or communicate accomplishments. If you need some help spicing up your graphics, here are 5 Awesome Design Hacks to Create Highly Shareable Social Media…

How to Do Your Own Nonprofit Communications Audit [Training]

Has your nonprofit communications plan come together in an ad hoc, on the fly, piece-by-piece kind of way? If so, you aren’t alone. Most nonprofits have added new communications channels one by one. Maybe you added an email newsletter to your print newsletter, and started paying more attention to your website. Then you started experimenting…

Mixed Links for Nonprofit Marketers and Fundraisers August 14, 2015

Miss me last week? Kivi and I were having a work retreat in beautiful Asheville, NC. Let’s catch up over some Mixed Links… We are hosting this month’s Nonprofit Blog Carnival and are taking submissions on how you share progress or communicate accomplishments. Sprout Social has released A Strategic Guide to Social Media for Nonprofits. Yes, it’s only…

Clarify Your Complicated Communications with Metaphors [Free E-Book]

Does your nonprofit deal with an issue that is not exactly easy to talk about? Try simplifying things for potential supporters with a few good metaphors. Here’s an example of a great metaphor from our free e-book, 25 Metaphors Nonprofits Can Use to Get Their Messages Across – and the Decrepit Dozen to Avoid, that shows how…

Getting the Media Interested in a Milestone with Dallas CASA

This month we are hosting the Nonprofit Blog Carnival and want to know how nonprofits should share progress or communicate accomplishments. Mindy Baxter is a former newspaper reporter, but is now using her storytelling skills at Dallas CASA (Court Appointed Special Advocates). She recently sent me a great example for the Carnival to post here as they don’t…

Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Learn how to find your ideal audience on Facebook in this month’s guest post by Drew Bernard of ActionSprout. ~Kristina Guest Post by Drew Bernard, Founder and CEO of ActionSprout Facebook targeting is one of the most powerful ways nonprofit page managers can increase reach. The social network’s incredibly accurate targeting options for ads have long made it easy…

Question for You: What Would You Like to Do Faster?

For today’s Question of the Week, we are talking about working faster. On July 30th, Kivi presented a new webinar, Smart Nonprofit Marketing: Advice and Hacks for Working Faster, Not Harder! During that webinar she asked, “Which of these four daily tasks are priorities for you to do faster?” Email Inbox Management Writing Graphics Social Media…

Mixed Links for Nonprofit Marketers and Fundraisers July 31, 2015

I am surrounded by boxes and can’t find anything, as I am moving tomorrow. I really need some Mixed Drinks, whoops, I mean Links… This month’s Nonprofit Blog Carnival is up! July’s Carnival theme was End-of-Year Fundraising Tips and was hosted by Joanne Fritz. August’s Nonprofit Blog Carnival will be hosted right here at Nonprofit…

Need Writing Ideas? Try These Prompts

At the start of each month, we send at least 10 writing prompts (usually more) to the subscribers of our Monthly Nonprofit Writing Prompts E-Newsletter. These prompts help you come up with ideas for articles, stories, press releases, blog posts, Facebook updates, letters, and other content. We send them a month ahead so you’ll have time to think…