Nonprofit Annual Reports – Advice for You Regardless of Your Experience

Whether this is your first time creating a nonprofit annual report or you’ve been putting out annual reports for years, we have you covered. Earlier this summer we started rolling out a new way to organize the tips and advice we give you on our website. While we’ve organized the site by topic for some…

Year-End Fundraising Decisions to Make Now

I’m coaching a fundraising team at a national nonprofit that wants to revamp its annual communications calendar. As part of that process, we are looking at their editorial calendar for their year-end fundraising campaign, which will include direct mail, email, and social media. Before they can develop that plan, however, they have several strategic decisions…

How to Perform the “You” Test for Donor-Centered Communications – Do You Pass?

You know that donor-centered communications are vital to getting and keeping your supporters. During the coaching and feedback sessions for our fundraising writing e-clinics with Tom Ahern, he uses this little trick to instantly see how many times nonprofits address the supporter specifically by seeing how many times they use the word “you” in their…

If You Write Direct Mail Appeals In-House, You’ll Want to Know About This

If you have been part of our community for any length of time, you know Tom Ahern and how awesome he is at writing fundraising copy – especially direct mail appeals. (If you are new here, “Welcome!”) In fact, his direct mail appeal e-clinic has been the most popular e-clinic we offer and consistently sells…

How This Nonprofit Got More Out of Their Annual Report [Infographic]

Here’s yet another great example of how remaking your tired old traditional annual report into something more modern can reap great rewards . . . Paula Watson-Lakamp, Communications Manager at Poudre River Public Library District, shared how they pared down their 32-page (!!) annual report into an infographic that created more member engagement, especially on social…

Download Your Multi-Channel Fundraising Campaign Worksheet [FREE]

We’ve added another advice and tips page to the website – this one covers online fundraising. So whether you are just getting started with raising money online or if you are looking for more advanced ideas, we’ve got you covered. Haven’t accepted online donations before? We’ll show you where to start with getting your website…

Why I’m Working with Bloomerang

Much of what we talk about at Nonprofit Marketing Guide requires software to do well. So naturally, I’m often asked which technology providers I recommend as you go about implementing all these best practices I share. My answer is always that I am vendor agnostic. I rarely, if ever, recommend one company without listing off…

Write a Better Case for Support and Direct Mail Appeals

Fundraising expert Tom Ahern is cranking out some great stuff for us this year! We just finished his Donor Newsletters That Raise More Money e-clinic and July brings two more training opportunities for you. The Case for Support Writing a Fabulous Case for Support starts July 9th. You can join us for just the first…

Mixed Links for Nonprofit Marketers and Communicators

Has this seemed like a long week to anyone else? I am ready for some Mixed Links… Starting things off on a lighter note (Kivi and I thought it was funny, though, if cursing bothers you, best skip this), here are 21 Things You Say In Work Emails, And What They Really Mean. This time of year…