Audience Research: Where to Find Polls and Survey Data

You’ve accepted that “the general public” is not a target audience. Congratulations! Now’s the fun part:  learning more about the groups of people who really are most important to your success. You can and should do some original research via surveys, interviews, and informal focus groups with people on your lists (which I talk about…

Privacy Without Pain: A Primer for Nonprofits

Yesterday, David Schulz warned us about the need to protect the private information of our participants and supporters. Today David explains the 8 basic principals involved in protecting the information you store so you don’t become the kind of example he shared yesterday. ~Kivi Guest Post by David Schulz Privacy is a cherished right.  But…

Mixed Links for Nonprofit Marketers February 24, 2011

I hope you had a good week.  Let’s dive into some Mixed Links … Video, Social, Mobile The DoGooder Nonprofit Video Awards program will be taking submissions for its annual video contest until February 29th. The awards are completely free to enter and open to any eligible nonprofit organization in the U.S., U.K, Canada and Australia. There…

Do Your Staff and/or Board Need a Marketing Retreat?

During last week’s free webinar on Helping Your Staff and Board Become Great Nonprofit Marketers (register to watch the recording), I asked nonprofit  marketers to tell me why they didn’t currently have the level of cooperation they might like from their fellow staff members and board of directors. Of the 300 or so participants, almost half (48%)…

Empowering Your Team with a Marketing Bank

Earlier this afternoon, I hosted this month’s free webinar, Helping Your Staff and Board Become Great Nonprofit Marketers. We will add the recording to our Freebies Page this evening if you want to sign up to watch the recording. During the webinar, I talked a lot about giving other staff members and your board the tools…

Making Progress on Thanking Donors

I love receiving emails from readers or people who have seen me speak on how they handle their organization’s communications. Today I’m sharing a note from Theresa Swartwood, Director of Public Relations & Marketing, at Cross-Lines Community Outreach, Inc. Theresa shared her strategy for sending thank-you notes, and I think it is a great example of…