Where Does All of Your Time Go?

In the 2013 Nonprofit Communications Trends Report, we asked nonprofit communicators which types of content they expected to spend the most time producing in 2013. Email newsletter articles and Facebook updates were the most popular choices, followed by event marketing and website articles. Nonprofits with budgets over $1 million were more likely to say they…

How Often to Email in 2013

I get this question a lot: How often should we email? What’s too much, what’s not enough? It’s a complicated question with lots of variables. For example, the more relevant and valuable your content is to those on the receiving end, the more you can email them. You can make your content more valuable and…

Mixed Links for Nonprofit Marketers January 4, 2013

Happy Friday! Here are this week’s Mixed Links… The “bitty award” for brilliance in direct mail fundraising for small shop nonprofit organizations is accepting applications from now through February 8. Katya Andresen tells you What You Absolutely Must Know about Where Tech Is Headed. While you may not be able to get Morgan Freeman to…

How Nonprofits Are Using Editorial Calendars

During our webinar yesterday where we previewed the 2013 Nonprofit Communications Trends Report (coming January 14, 2013!), I asked two poll questions about how nonprofits are currently using editorial calendars for their communications. First we asked about the format of the editorial calendar. As you can see, there is a pretty even split between shared…

Going Ugly

Jeff Brooks at Future Fundraising Now blogged today about some email fundraising lessons from the Obama campaign shared in Bloomberg Businessweek, one of which is that ugly emails work better than pretty ones. Quoting here: “Every time something really ugly won, it would shock me: giant-size fonts for links, plain-text links vs. pretty ‘Donate’ buttons. Eventually…

Making Your 2013 Marketing Goals More Clear

Last week, I shared a theory of change for nonprofit marketing, connecting your tactical communications work to your nonprofit’s larger mission. While that’s helpful, you still need to get much more specific about your annual goals. If you are working on your plan for 2013 and aren’t sure where to start, I suggest that you…

How Content Marketing Is Different – The Terminology

On Tuesday, I shared a Theory of Change for nonprofit marketing. Today, let’s try to clear up some confusion about the terms that are flying around in our field. For example, what is “content marketing” and why should nonprofits shift toward it? Here’s how I define content marketing for nonprofits:  Content marketing for nonprofits is…

The Theory of Change Behind Nonprofit Marketing

The “Theory of Change” is a popular strategic planning model in the nonprofit world. It graphically lays out all of the building blocks required to get from where you are now to where you want to be, so that your tactics are clearly connected to your larger goals. As I was writing the first section…

Chucking the Ladder of Engagement

I read an article this morning in the Stanford Social Innovation Review, and I highly recommend you do too: The Permanent Disruption of Social Media The gist of it: “Social media has chipped away at the foundation of traditional donor-engagement models. A new study highlights the realities of donor behavior and how organizations can redesign…

Biggest Challenges for 2013

Here’s another little taste of preliminary data from our 2013 Nonprofit Communications Trends Report  . . .  We’ve heard from about 900 nonprofits, and want to make that at least 1,200 before we shut it down on November 30. So please take the survey and share this link with your nonprofit friends: http://kivilm.com/2013 So far,…

What’s a Reasonable Amount of Content to Produce?

I just took another look at the preliminary results from our 2013 Nonprofit Communications Trends survey (take it now, please!) and “lack of time to produce quality content” is the biggest challenge nonprofit communicators are facing, with almost 52% of the 300+ who have taken the survey picking that answer out of a list of…

Dress Up That Dog: Making the Boring Stuff Interesting

You are trying really hard to focus your communications on what your participants and supporters want — to make your communications more about them, what they want to read, how they can get involved, and the good work their support has made possible. But not everyone in your organization really understands what you are trying…