zoom meeting

How to Stage a Successful Virtual News Conference

Nonprofit communicators are preparing for a year-end giving season unlike any other. But while Covid-19 will make it downright impossible to host in-person fundraising events and quite difficult to bring members of the media onsite for site visits and interviews, it also creates some new opportunities. For example, we’ve discovered that Zoom and other virtual…

Diversity

Do Your Nonprofit’s PR Efforts Include Diverse Audiences?

When I advise nonprofits on how to build effective media relations strategies on a modest budget, I preach the importance of being focused. Instead of casting a wide net, nonprofits are often better served by identifying a handful of journalists who are influential in reaching their highest-value audiences – then working to build relationships with…

6 Ways to Get More Value Out of Your Next Press Release

Many communicators overvalue the importance of press releases. Yes, a press release is an important part of your nonprofit’s media relations toolbox. But it is just one tool. Most nonprofits that are successful in getting meaningful media coverage do so through building relationships with journalists and other influencers — and then leveraging those relationships into…

How to Get Your Nonprofit’s Story Told During Covid-19

Flickr Creative Commons photo by Steve Bustin. By Peter Panepento It’s not easy for nonprofits to get news coverage. And that’s especially true during the Covid-19 pandemic. As the news industry has changed, fewer journalists have nonprofits as part of their beat — and during Covid-19, most have been reassigned to cover some aspect of…

COVID-19 and Media Relations: A Quick Guide for Nonprofit Communicators

COVID-19 is quickly rewriting the rules for how all of us are approaching our communications. It’s also forcing all nonprofits — no matter the mission — to rethink their short-term media relations strategies. Here are five tips to consider as you think about how you want to communicate with the media during the coming weeks…