The Secret Ingredient That Will Help Your Next Media Pitch Stand Out

Nonprofits face an uphill battle when they pitch stories to the media. Today’s reporters get bombarded by a constant array of pitches from organizations that are competing for their limited attention and time. Many of these pitches are legitimately interesting — but these reporters only have the time and space to cover a fraction of…

The 3 Ingredients You Need to Turn Your Expert Into a Thought Leader

Have you ever noticed that some nonprofit leaders seem to be everywhere in the media? They are featured in magazine profiles. They show up on TV. They get quoted regularly when reporters are looking for experts. The cynical among us might dismiss their media success, saying that they get attention because they are good looking. Or…

Expert Advice about Online Newsrooms Part 2: From SEO to Analytics

We’re back with more of L. Danielle Baldwin’s expert advice related to online newsrooms. L. Danielle Baldwin is an award-winning digital strategist with more than 20 years of experience in design, content and media strategy, and web development. She has led social media and marketing efforts for notable startups and socially-conscious nonprofits as well as…

Expert Advice about Online Newsrooms, Part 1: Great Content

Throughout my years as a reporter with stressful deadlines, I’ve learned to appreciate companies with good online newsrooms on their websites. So I wasn’t surprised to find when we began conducting interviews with journalists for our Modern Media Relations book that vibrant online press rooms are more likely to make you a media darling and…

6 Reasons to Take the Problem-Solver Approach to a PR Challenge

Recently, when one of our clients faced an unexpected problem, my business partner, Scott Westcott, offered a rather unexpected anecdote to help them navigate the solution. The story came from a years-ago charter fishing trip on Lake Erie with a crew that couldn’t seem to avoid trouble. Before it even got off the dock, their…

How @GlennEMartin of JustLeadershipUSA Tweets Like a Boss

For my September NPMG Tweet Like a Boss webinar, I connected with Glenn E. Martin, President and Founder of JustLeadershipUSA, about how he personally uses Twitter to advance his organization’s mission. JustLeadershipUSA is dedicated to cutting the U.S. correctional population in half by 2030, and its leader Glenn speaks from personal experience. He spent six years incarcerated in a…