Jokin’ ‘Bout Jargon: The Lighter Side of Nonprofit Marketing

With great pleasure, I present another guest post today, this time from Claire Meyerhoff. It’s been faaaarrrrr tooooo loooong since Claire wrote for us! Enjoy! ~Kivi Guest Post by Claire Meyerhoff At NonprofitMarketingGuide.com, we kid about jargon all the time. Kivi and I regularly lace our nonprofit marketing jokes with terms like “capacity building” and…

What Nonprofits Can Learn from Political Campaigns

Political campaigns, especially in presidential years, are great testing grounds for new communications and fundraising techniques that eventually transfer over to the nonprofit world. Howard Dean revolutionized small-dollar online giving and Barack Obama was the first to integrate mobile/texting both for campaign advocacy and fundraising. I wonder what we’ll learn about in the coming year?…

Asking for Money AND Something Else

Rachel Hope Allison of Big Duck presented a great webinar for us last week on multi-channel, integrated marketing and fundraising. (Missed it? All-Access Pass Holders can review the recording now.) I really like this one recommendation from Rachel: Pair an ask for a donation with a “no-money” ask during a campaign. Let me be clear…

What Should You Name Your E-Newsletter?

What should you name your e-newsletter? That’s the question that the MetroWest Health Foundation asked today on Twitter.   Turns out that the current name of the e-newsletter is  . . .  “E-Newsletter.”   Here’s what it looks like. I do have a ton of nonprofit e-newsletters in my inbox called “E-Newsletter” so it’s not like…

Clean Up Your Language! Refining Organizational Rhetoric

Does your audience understand what you’re telling them? Melinda McKee shares her tips for making sure your message is understood by the people you are trying to reach in today’s guest post.  ~Kivi Guest Post by Melinda McKee, Public Relations and Communications Director for NCGives Ever feel like your nonprofit’s communications are playing out like…

5 Ways Nonprofits Blow Their Asks

Avoid sabotaging your nonprofit’s communications with wimpy, confusing asks.  Here are five frequent problems with the way nonprofits ask for support, whether it’s donating money or time or some other valuable. 1. Assuming One Size Fits All. There is no such thing as the general public. Know your supporters, donors, participants or whoever you are talking to,…

Your Advice? Social Media on Serious Stuff

During my webinars and workshops on how nonprofits can use social media successfully, I often urge nonprofit staff to take a friendly, fun, and more light-hearted approach to their social media communications. But that’s often a tough sell with organizations that deal with very serious issues, like abuse, rape and death.  Obviously those situations do…