Back in August, I mentioned that Blackbaud had released a report on generational giving in the U.S. along with a nifty infographic.
This time Blackbaud is looking at Canada and their giving habits by generation.
Here are some of the major differences between donors in Canada and the United States:
- Support for advocacy organizations in the U.S. is almost double that in Canada.
- Support for military troops/veteran organizations is about three times greater in the U.S.
- Canadians are far more likely to support health and children’s charities than their American counterparts.
By the numbers:
| United States | Canada | |
| Generation Y (Age 18 – 32) | 11% | 15% |
| Generation X (Age 33 – 48) | 20% | 27% |
| Baby Boomers (Age 49 – 67) | 43% | 32% |
| Matures (U.S.)/Civics (Canada) (Age 68+) | 26% | 25% |
| United States | Canada | |
| Generation Y (Age 18 – 32) | $481 | $639 |
| Generation X (Age 33 – 48) | $732 | $831 |
| Baby Boomers (Age 49 – 67) | $1,212 | $942 |
| Matures (U.S.)/Civics (Canada) (Age 68+) | $1,367 | $1,507 |
| United States | Canada | |
| Generation Y (Age 18 – 32) | 47% | 45% |
| Generation X (Age 33 – 48) | 40% | 55% |
| Baby Boomers (Age 49 – 67) | 42% | 35% |
| Matures (U.S.)/Civics (Canada) (Age 68+) | 27% | 31% |
| United States | Canada | |
| Generation Y (Age 18 – 32) | 10% | 11% |
| Generation X (Age 33 – 48) | 22% | 23% |
| Baby Boomers (Age 49 – 67) | 40% | 36% |
| Matures (U.S.)/Civics (Canada) (Age 68+) | 52% | 58% |
| United States | Canada | |
| Generation Y (Age 18 – 32) | 13% | 14% |
| Generation X (Age 33 – 48) | 16% | 18% |
| Baby Boomers (Age 49 – 67) | 21% | 22% |
| Matures (U.S.)/Civics (Canada) (Age 68+) | 15% | 28% |
Download The Next Generation of American Giving
Download The Next Generation of Canadian Giving
Friends with fundraising experience in both countries . . . do these stats ring true? What differences have you noticed?
