No wonder it’s so challenging!
First, we’ll start by reviewing some decision-making fundamentals:
Next, we’ll look at how to apply these fundamentals to the kinds of decisions that most nonprofit communications teams have to make, from the big strategic questions (what’s the role of communications in meeting organizational goals?) down to the daily grind (what should I post on Facebook today?).
Where does the decision live? What nonprofit communications decisions belong in a multi-year strategic plan? Annual workplan? Campaign plan? Editorial calendar? Someone’s individual to-do list? Kivi will share her advice after doing this work for nearly two decades.
Who should be making which decisions? What communications decisions should be made by the board? By the executive director? By program staff? By the communicator director and other communications staff? You’ll learn what the most effective organizations do.
What process does the person or team making the decision use? Should they decide unilaterally, in consultation, or via consensus? We’ll discuss when to each approach in common nonprofit communications scenarios.
What happens when a bad decision is made? We’ll talk about how to review decisions and how to learn from good ones and bad ones.
Finally, we’ll look at some of the tools that communications teams can use to document decisions, so you can minimize how often you have to revisit them:
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Kivi Leroux Miller, CEO of Nonprofit Marketing Guide
Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs and love their jobs through a variety of training and coaching programs. She has personally mentored more than 150 nonprofit communications directors and communications teams as a certified executive coach. She is also the co-founder of Bold & Brig&t Media, which published her newest book, "CALM not BUSY: How to Manage Your Nonprofit's Communications for Great Results" in February 2018. She's also the author of "The Nonprofit Marketing Guide" (2010) and the award-winning "Content Marketing for Nonprofits" (2013).
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