Train with Fundraising Expert Tom Ahern

Tom Ahern is often described as "one of the world's leading authorities" on how to speak properly -- and profitably -- to donors. He's authored four well-received how-to books on donor communications and delivers dozens of workshops internationally on the techniques of successful fundraising communications. A constant practitioner, Tom writes fundraising materials for some of America's leading nonprofits, constantly honing his specialties of donor newsletters, direct mail, and case statements.

Nonprofit Marketing Guide is proud to be Tom's online training partner. ALL of Tom's webinars are included in our All-Access Pass Program. Learn more about the All-Access Pass.

Next Training

Multichannel Preflight: Testing Your Fundraising Comms for Success/Failure BEFORE You Send Them Out

Dive into the latest research into donor behavior and learn how to self-audit your donor communications in advance for dangerous results.

Brand New 90-minute webinar

Wednesday, June 3, 2020 at 1:00 P.M. ET (10:00 A.M. PT)

Registration is now closed for this webinar.

 

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“I’ve learned so much great information that we are applying to our work every day. This has been by far the best training series I’ve participated in. Thank you!” – Robyn Eastwood, Project Hope

Tom's Other Training Programs:

 

Writing a Fabulous Case for Support

Hear Tom's secrets for properly selling your projects, programs, endowments, initiatives, buildings, renovations, and bright ideas.

Updated 90-minute webinar

Thursday, January 16, 2020 at 1:00 p.m. ET (10:00 a.m. PT)

REGISTRATION FOR THIS WEBINAR IS NOW CLOSED for 2020

Writing Direct Mail Appeal Letters In-House

Tom will show you how to use direct mail to attract shockingly wonderful amounts of philanthropy, regardless of your organization's size, emphasizing best practices along the way.

Updated 90-minute webinar

Thursday, April 23, 2020 at 1:00 p.m. ET (10:00 a.m. PT)

REGISTRATION FOR THIS WEBINAR IS NOW CLOSED for 2020

Donor Newsletters that Raise More Money

Learn the science and secrets of writing a good donor newsletter from Tom Ahern, and you can reap extraordinary rewards.

Updated 90-minute webinar

Thursday, April 11, 2019 at 1:00 P.M. ET (10:00 A.M. PT)

Registration for this webinar is closed for 2019.

Multichannel Preflight: Testing Your Fundraising Comms for Success/Failure BEFORE You Send Them Out

Dive into the latest research into donor behavior and learn how to self-audit your donor communications in advance for dangerous results.

Brand New 90-minute webinar

Wednesday, June 3, 2020 at 1:00 P.M. ET (10:00 A.M. PT)

Registration is now closed for this webinar.

 

Marketing Bequests: The Delicate Art of Asking for That Final Gift

Tom shares secrets from around the world on how to tactfully ask for bequests from your current donors.

90-minute webinar.

Thursday, September 26, 2019 at 1:00 P.M. ET (10:00 A.M. PT)

Registration for this webinar is closed for 2019.

“Thanks so much for your excellent advice, Tom. You changed so much for me! I now enjoy writing for my job and I used to dread it!” – Alena Plavsic, Fund for Assistance to the Russian Orthodox Church Outside of Russia