Tom Ahern is often described as "one of the world's leading authorities" on how to speak properly -- and profitably -- to donors. He's authored four well-received how-to books on donor communications and delivers dozens of workshops internationally on the techniques of successful fundraising communications. A constant practitioner, Tom writes fundraising materials for some of America's leading nonprofits, constantly honing his specialties of donor newsletters, direct mail, and case statements.
Nonprofit Marketing Guide is proud to be Tom's online training partner. ALL of Tom's webinars are included in our All-Access Pass Program. Learn more about the All-Access Pass.
2018 Dates Out Now!
Next Training
Donor Newsletters that Raise More Money
Learn the science and secrets of writing a good donor newsletter from Tom Ahern, and you can reap extraordinary rewards.
Two-part 60-minute webinar series:
- Part 1: Wednesday June 6th at 1:00 P.M. ET (10:00 A.M. PT)
- Part 2: Thursday, June 7th at 1:00 P.M. ET (10:00 A.M. PT)
Registration will open in Late March/Early April 2018
Tom's Other Training Programs:
Donor Newsletters that Raise More Money
Learn the science and secrets of writing a good donor newsletter from Tom Ahern, and you can reap extraordinary rewards.
Two-part 60-minute webinar series:
- Part 1: Wednesday June 6th at 1:00 P.M. ET (10:00 A.M. PT)
- Part 2: Thursday, June 7th at 1:00 P.M. ET (10:00 A.M. PT)
Registration will open in Late March/Early April 2018
Writing Donor-Centered Websites
Learn how a few changes to your website and donation pages can make all the difference.
Two-part 60-minute webinar series:
- Part 1: Tuesday, July 10th at 1:00 P.M. ET (10:00 A.M. PT)
- Part 2: Wednesday, July 11th at 1:00 P.M. ET (10:00 A.M. PT)
Registration will open in Late May/Early June 2018
Marketing Bequests: The Delicate Art of Asking for That Final Gift
Tom shares secrets from around the world on how to tactfully ask for bequests from your current donors.
90-minute webinar:
Thursday, September 6th at 1:00 P.M. ET (10:00 A.M. PT)
Registration will open in Late July/Early August 2018
Writing a Fabulous Case for Support
Hear Tom's secrets for properly selling your projects, programs, endowments, initiatives, buildings, renovations, and bright ideas.
Two-part 60-minute webinar series:
- Part 1: Thursday, March 1st at 1:00 P.M. ET (10:00 A.M. PT)
- Part 2: Friday, March 2nd at 1:00 P.M. ET (10:00 A.M. PT)
Writing Direct Mail Appeal Letters In-House
Tom will show you how to use direct mail to attract shockingly wonderful amounts of philanthropy, regardless of your organization's size, emphasizing best practices along the way.
Two-part 60-minute webinar series:
- Part 1: Tuesday, April 3rd at 1:00 P.M. ET (10:00 A.M. PT)
- Part 2: Wednesday April 4th at 1:00 P.M. ET (10:00 A.M. PT)
