Train with Fundraising Expert Tom Ahern

Tom Ahern is often described as "one of the world's leading authorities" on how to speak properly -- and profitably -- to donors. He's authored four well-received how-to books on donor communications and delivers dozens of workshops internationally on the techniques of successful fundraising communications. A constant practitioner, Tom writes fundraising materials for some of America's leading nonprofits, constantly honing his specialties of donor newsletters, direct mail, and case statements.

Nonprofit Marketing Guide is proud to be Tom's online training partner. ALL of Tom's webinars are included in our All-Access Pass Program. Learn more about the All-Access Pass.

Next Training

Marketing Bequests: The Delicate Art of Asking for That Final Gift

Tom shares secrets from around the world on how to tactfully ask for bequests from your current donors.

90-minute webinar.

Thursday, September 26, 2019 at 1:00 P.M. ET (10:00 A.M. PT)

Registration will open in Late July/Early August

“I’ve learned so much great information that we are applying to our work every day. This has been by far the best training series I’ve participated in. Thank you!” – Robyn Eastwood, Project Hope

Tom's Other Training Programs:

 

Marketing Bequests: The Delicate Art of Asking for That Final Gift

Tom shares secrets from around the world on how to tactfully ask for bequests from your current donors.

90-minute webinar.

Thursday, September 26, 2019 at 1:00 P.M. ET (10:00 A.M. PT)

Writing a Fabulous Case for Support

Hear Tom's secrets for properly selling your projects, programs, endowments, initiatives, buildings, renovations, and bright ideas.

Updated 90-minute webinar

Tuesday, January 15, 2019 at 1:00 P.M. ET (10:00 A.M. PT)

Registration for this webinar is closed for 2019.

Writing Direct Mail Appeal Letters In-House

Tom will show you how to use direct mail to attract shockingly wonderful amounts of philanthropy, regardless of your organization's size, emphasizing best practices along the way.

Updated 90-minute webinar

Registration for this webinar is closed for 2019.

Donor Newsletters that Raise More Money

Learn the science and secrets of writing a good donor newsletter from Tom Ahern, and you can reap extraordinary rewards.

Updated 90-minute webinar

Thursday, April 11, 2019 at 1:00 P.M. ET (10:00 A.M. PT)

Registration for this webinar is closed for 2019.

DONOR-CENTERED DIGITAL: Making Your Emails, Social Media, Website and Giving Pages Donor-Focused

Learn how a few changes to your website and donation pages can make all the difference.

Updated 90-minute webinar

Tuesday, June 18, 2019 at 1:00 P.M. ET (10:00 A.M. PT)

Registration for this webinar is now closed for 2019

“Thanks so much for your excellent advice, Tom. You changed so much for me! I now enjoy writing for my job and I used to dread it!” – Alena Plavsic, Fund for Assistance to the Russian Orthodox Church Outside of Russia