I’ve heard from several nonprofits lately who are only sending their 4-8 page print newsletters to their supporters twice a year. They wish they were sending it more often, but they just can’t make it happen because of time or budget constraints. My response: What’s the point? Updating your supporters twice a year on your…
Happy Friday! Here are some “Mixed Links” – my version of a Friday cocktail hour of refreshing stuff for nonprofit communicators. Using Social Media (and Looking Good While Doing It) First and foremost, I ask you to contribute to the Nonprofit Technology Network’s Scholarship Fund to get underfunded nonprofits to the Nonprofit Technology Conference in…
Claire and I are hosting another live edition of Magic Keys Radio and Podcast tomorrow, Friday, February 20 at Noon Eastern (9:00 a.m. Pacific) – this time on fundraising auctions. Our special guest will be Matt Holiday of Holiday Auctions. Matt has all kinds of great advice on how to make your silent and live…
Did you miss this month’s free webinar on how to write a nonprofit elevator pitch? No worries – the recording is now available online and it’s free with registration. During the webinar, I reveal my five favorite formulas for nonprofit elevator pitches and apply them to real nonprofits who participated in the webinar live, including…
Interplast’s blog is one my top favorites in the nonprofit world, because it does such a fabulous job of sharing success stories and letting readers behind-the-scenes, which are two of the best uses of blogs by nonprofits, in my opinion. (Here’s more on different ways nonprofits can use blogs. Also see my Blogging for Nonprofits…
Last week I gave a short talk at a statewide conference for the United Way. If I had to pick one slide that summed up my talk, it would be this one: As Claire Meyerhoff, who was also on the panel, put it, you can spend a whole day writing a press release and trying…
What makes someone a big fan of your nonprofit? It’s not that different from what makes someone a big fan of a sports team. 1. There’s an Emotional Connection. Your cause touches something deep inside of them and makes them willing to do crazy things for you. Sports fans paint their faces and wear weird…
Claire Meyerhoff and I will be talking about pitching – elevator pitches, pitching your story to the media, etc. – on today’s edition of Magic Keys Radio at 1:00 p.m. Eastern (10:00 a.m. Pacific). The half-hour show is live and you can call in your questions over the phone or send them in via chat.…
If you moan to 10 of your nonprofit colleagues about how you don’t have time to get your nonprofit on Facebook and other social media sites, I’d guess seven of them will tell you to get an intern to do it for you. (The other three? Two will just nod sympathetically and the other one…
Wake Forest University’s business school is holding its 10th Annual Elevator Competition soon. Teams of MBA students have to pitch their business plans to venture capitalist judges during a two-minute elevator ride. The finalists then get to make a 20-minute presentation on their business plans, with the winners getting cash and prizes. I first mentioned…
I took questions this afternoon on nonprofit transparency, what to offer members of your organization, and online marketing. Click the replay button to see the transcript. (You’ll need to click over to the blog if you are reading the feed.)
I’ll be available to answer your questions live on my blog tomorrow, Friday, January 23, from 1:00 – 1:30 p.m. Eastern (10:00 a.m. Pacific). Just come to the blog homepage and you’ll see a live chat window where you can type in your nonprofit marketing questions. I am trying to offer office hours nearly every…
