Be the One They Call. “How to Position Your Nonprofit as an Expert Source”Webinar on Thursday, January 22 at Noon Eastern. Registration is just $35. If you are interested in how you can increase your organization’s visibility and credibility — and position your staff as expert sources for the media, policymakers and others — you’ll…
Thinking about starting a blog in 2009? Before the holidays, I asked some nonprofits to share with me their blogging lessons learned. Here are some of the comments I heard through NTEN’s Nonprofit Blogging Affinity Group List. (NTEN groups are a great resource, by the way, and this same list just had a great discussion…
Write an annual report that appeals to hearts and minds, all in four pages. “How to Write a 4-Page Annual Report” Webinar on Wednesday, January 14, 2008 at Noon Eastern (9:00 a.m. Pacific) Most professional writers will tell you that writing really good short articles and profiles is harder than writing long ones, and the…
During live office hours this afternoon, I answered questions about spreading the word about volunteer opportunities, how to get members to join a group, whether to include volunteers in an annual report, and when to publish an annual report. Click the Replay button below to read the transcript (you’ll need to click over to the…
“Oh, no! That’s what our newsletter looks like to a third of the people on our mailing list?!?”Don’t be her. Preview your e-newsletter in different email programs. Those new to the world of e-newsletter publishing are often surprised to learn that their email newsletters can look quite different to someone who is using Outlook versus…
Happy New Year! I’ll be available to answer your questions live on my blog this Friday, January 9, from 1:00 – 1:30 p.m. Eastern (10:00 a.m. Pacific). Just come to the blog homepage and you’ll see a live chat window where you can enter your questions. To encourage more conversation on do-it-yourself nonprofit marketing this…
I did a quick review of my traffic stats for this blog and here are the top ten most visited posts, ending with the most popular: If Social Networking Isn’t Marketing, Why Bother? Moving Your Print Newsletter to Email – 7 Tips Where to Put Keywords on Your Web Page Bunches o’ Studies and Stats…
It seems like every nonprofit I’ve talked to in the last few months is either dropping their print newsletter entirely or carefully considering ways to cut back on the expense of publishing it (e.g. publishing fewer pages or printing fewer copies). If you are considering moving from print to email, I recommend starting from scratch…
If you are reading this on the blog itself, you’ll see that Nonprofit Communications has a look new. It’s not too far off from the old one, but this new template gives me some additional functionality I was missing before. I’m still playing around with it, so I apologize if the design tumbles around on…
Photo by Snapr on Flickr I’ve published the preliminary schedule for the 2009 Nonprofit Marketing Guide Webinar Series. Full descriptions and registration links are coming soon. I’m negotiating with several speakers, so we’ll be adding even more to the schedule in the coming weeks. During several weeks, we’ll host two webinars, making your All-Access Pass…
The latest edition of the Carnival of Nonprofit Consultants is now available at The Feed by The Hatcher Group. You’ll find posts related to how nonprofits are using all the major social networks (Facebook, MySpace, Twitter) and more. The next edition of the Carnival will be hosted by Joanne’s Nonprofits Blog at About.com and will…
Photo by terren in Virginia on Flickr Email subject lines should tell us about the candy (the content), not about the wrapper (vague descriptions or formats, like “Winter Edition of the Newsletter”). Last week, in my Nonprofit Marketing Tips newsletter (sign up in left sidebar), I published some advice on writing the best possible subject…
