In my online marketing workshops, I ask nonprofits to imagine the day when practically every prospective donor checks to see what current donors think about their organization by reading online reviews. Something like 3/4 of people say customer reviews influence their purchasing decisions and it’s not much of a stretch to see how that can…
Here are some items I’ve bookmarked to share with you. Shannon, a new director of communications at a nonprofit, has decided to blog the first 100 days of his new job, using “The First 100 Days in Your New Nonprofit Marketing Job” e-book I released in January as a guide. Naturally, I think this is…
I turned 40 this week and as part of the ongoing celebration, I am raising $500 for Positive Wellness Alliance through my online network. I want to give a BIG THANKS to those who have contributed so far: Via the Facebook Birthday Cause App for a total of $345: Alnisa Allgood Nancy Schwartz Jono Smith…
Keeping up with all the great nonprofit marketing and fundraising blogs is tough. So here’s one more tool to help you find the information you need: Nonprofit Marketing Zone. I’m working with Katya Andresen and Nancy Schwartz (bloggers I hope you are already reading) and Tony Karrer (the guy behind the technology that makes the…
I’ll be presenting a free webinar on Thursday, April 2, 2009 at Noon ET (9:00 a.m. PT) – trouble is I don’t know which one yet! I’m letting you decide which of three webinars I’ll present for free and the voting has been too close to call the whole time. Here are the choices: –…
David Simpson, the chairman of GoldMail, called a few weeks ago asking me to check out his new service. Like most bloggers with more than 10 subscribers, I get a lot of requests like this, most of which I ignore. But this, my nonprofit friends, is one cool tool that I think a lot of…
I’ve created a couple of new partnerships recently to help nonprofit communicators. Free and Discounted Services from PR Newswire First, Nonprofit Marketing Guide has teamed up with PR Newswire to provide you with some outstanding discounts, free services and resources. Join PR Newswire today and receive a free annual membership (normally $195) and access to…
I was at a board meeting this week, where everyone was looking around the table at each other wondering what we could do to raise more money for the organization. I couldn’t help but think about the webinar we are hosting here at Nonprofit Marketing Guide on Monday on starting a planned giving program —…
This Friday, March 20, John Kenyon will join me in presenting a webinar called “Creating Online Evangelists: How to Excite and Motivate Your Supporters.” Who are these online evangelists that your nonprofit should be exciting and motivating? They are ordinary people who, because of a great personal passion for your good cause, do extraordinary things…
OK, no free beer tomorrow. How about a free webinar on Thursday, April 2, at Noon Eastern (9:00 a.m. Pacific) instead? I was looking over the list of webinars I offered in 2008 and decided to bring one of these three back for a free encore, and you get to decide which one: – Nonprofit…
Wow – yesterday’s post about thank you notes and the lack thereof got the conversation started! Thanks to everyone who took the time to add some thoughts to the debate. Several people mentioned that the practical realities of nonprofit management mean that getting thank-you notes out promptly, especially when donations come through non-traditional channels for…
Or, Can a Girl Get a Thank-You Note, Please? Back on November 24, 2008, I cashed in a bunch of credit card miles through Capital One’s No Hassle Giving Site, converting them into cash gifts to charities. Capital One partnered with Network for Good to deliver the donations to the charities. I specifically selected 12…
