Let’s talk about email engagement. Right now, I bet most of you are looking at your open rates and click-through rates, and maybe your click-to-open ratio. The email service providers spoon feed us those numbers, so they are easy to track. But they don’t really tell us much about the real percentage of people who…
This week’s cartoon from Marketoonist made me laugh out loud . . . You know why. Replace the Sale bag with a Donation Jar or a Volunteer Sign-Up form or any other nonprofity transaction tool and it’s pretty much the same cartoon, right? But you don’t have to feel that way, and you shouldn’t, if…
Welcome to the August edition of the Nonprofit Blog Carnival! The Carnival is a round-up of posts from people working in the nonprofit sector around a theme, and ours is “what you did this summer.” Here at Nonprofit Marketing Guide, we spent our summer giving a lot of thought to ways that we can…
Just about every day, I talk to a nonprofit staff person who thinks she is alone with the challenge or drama or weird situation she is in at work. And 95% of the time, I assure her I’ve heard it before. If you feel isolated with what you think must be special dysfunctions of your…
A while ago I saw this Facebook post by Mark Horvath, founder of Invisible People, a unique digital storytelling organization that uses video and social media to fight homelessness and poverty: Since we are big fans of repurposing here at Nonprofit Marketing Guide, I asked Mark to share his process with our community. ~Kivi Guest Video/Post…
Are thought leadership and media relations on your to-do list? Then you need a plan to make it happen! I invite you to join us for our next Accelerator Course on Becoming a Thought Leader and Media Darling. During the six-week program, you and your team will develop a Thought Leadership Communications Plan. With my coaching, help from…
Susan King Cope, the director of development at Carolina Tiger Rescue recently sent me this question: Right now, we provide tours and folks provide their contact info when they check in. We are currently using an “opt out” function. (check here) I do not want to receive mailings (check here) I do not want to receive…
We are hosting the August edition of the Nonprofit Blog Carnival, which is a round-up of posts from bloggers in the nonprofit sector on a particular theme. Our theme is “What You Did (or Thought, or Felt) This Summer.” I tend to get more introspective and make big business decisions during two times a year…
Are you telling a bunch of great little stories in your communications that don’t really seem to add up to much? You are likely missing a larger story arc. I’ll be speaking at the 2016 Nonprofit Storytelling Conference in Chicago in November (early bird registration ends this Friday!). I’ll talk about how to take all…
Looking for more CALM not BUSY in your work day, but not sure where to begin? It might help to think about it in terms of the more familiar Who, What, When, Where, Why, and How. C is for Collaborative — It’s the WHO. Are your working relationships with people either internally or externally overwhelming…
What’s the real difference between nonprofits with great communications successes and those who can’t get past the ho-hum, just-OK results? Nonprofit Marketing Guide and Big Duck are working together to find out! Might it be . . . Experimenting often and learning from failures? Expertise of individual staff members? Delegation of responsibilities from leadership? Or…
We put our Annual All-Access Pass on sale only twice a year: in December and NOW. We know many nonprofits are on a summer fiscal year, and you might need to use this year’s money in the next few days. Or . . . you might have a new budget starting on July 1. Either…
