I am the founder and CEO of Nonprofit Marketing Guide.

Talking Nonprofit Communications and Marketing Online? Let’s Use #NPCOMM

Wouldn’t you like to more easily find content related to the work of nonprofit communications professionals on Twitter, Instagram, and other hashtag-friendly places? Let’s make it so! Please start using the hashtag #npcomm when you are talking about your work in a professional capacity and want other nonprofit communications pros to see it.  Have a…

Marketing Lessons Revealed by Following 22 Nonprofits

In mid-March, I started following 22 national nonprofits online with a fresh new email address and social media accounts. I selected them in pairs — two working on hunger, two international child sponsorship groups, two presidential foundations, etc. (Find the full list here.) It’s no surprise that advocacy organizations like the Humane Society and NARAL…

Straight Talk on the Give Local Crash from a Nonprofit Tech CEO #GiveDayLessons

I’ve encouraged an open conversation about the long-term impact of this year’s Give Local America Day fiasco, including inviting guest commentary. Jay Love, CEO of Bloomerang, took me up on the offer with today’s post. ~Kivi Online days of giving like Giving Tuesday, Brackets for Good, and Give Local America  have become wonderful fundraising tools for…

The Heroes and Villains of the Give Local America Story #GiveDayLessons

We talk a lot about storytelling in the nonprofit sector: how stories build through their first, second, and third acts and how all story arcs need beginnings, middles, and ends. When I do storytelling training, I compare the stories that nonprofits tell to a TV series. You have the short-lived, episodic stories that start and…

One Lesson from the #iGiveLocal “Give Local America” Fiasco

Yesterday, May 3, was Give Local America Day. In many of the 50+ communities that participated, today — May 4 — is now also Give Local America Day. That’s because Kimbia’s giving platform crashed for most of yesterday, so they had to extend the campaign into today. Kimbia is going to have hell to pay…

What Nonprofit Leaders Think about Communications

Here at Nonprofit Marketing Guide, we survey communications and fundraising staff all the time. So it’s interesting for me to hear what staff who aren’t directly responsible for those functions have to say about nonprofit marketing. Marc Pitman of the Concord Leadership Group recently surveyed over 1,000 nonprofit leaders, 60% of whom are executive directors…