I am the founder and CEO of Nonprofit Marketing Guide.

Why Using Facebook and Twitter Alone Isn’t Smart

I recently shared some advice in a Chronicle of Philanthropy article on Tools to Schedule and Plan Your Social Media Outreach. Using Facebook and Twitter alone, without an additional management tool, isn’t the smartest approach to your social media. Sure, you can do it that way, directly using only the apps or the .com sites,…

Where I’ll Be at #16NTC – and How to Get Presentations from Home

Hello from the clear skies 30,000 feet somewhere above Mississippi! I’m on my way to San Jose, CA today for the Nonprofit Technology Conference.  It’s my favorite national conference for nonprofit communicators. Even if you can’t attend in person, you can still gain a ton from this conference. Each session includes “collaborative notes” which are Google…

How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]

Trying to improve the open rates for your email newsletters? You can try changing up your content, your format, your subject lines, your frequency, and even who the newsletter comes from.  Or, you can change who receives your newsletter. We tried two of these tactics in the last six months with our weekly email newsletter…

Wisdom for Executive Directors Managing Communications Teams

After working closely with more than 100 nonprofit communications directors over the years, I’ve seen just how important a strong working relationship between the executive director and the communications director is.  Data in our most recent trends report confirms how essential these partnerships are too. I provided some advice to executive directors on improving their…

How to Use Trello for Your Editorial Calendar [Video]

Here’s our third video in this week’s series on editorial calendars for nonprofits. See the earlier videos on using Excel and Google Calendars for editorial calendars and using Asana. If you prefer a project management tool that’s more visually oriented, you may like Trello. Let’s take a look at some ways you could use Trello for an…