Last week, I received this note from Nicole Daspit Sarkar, the director of development and outreach for AGE (Austin Groups for the Elderly), about what happened when they decided to reduce their long annual report to a postcard, and she agreed to let me share it with you. I love how these examples are flowing in…
I get this question so often, that I asked Kristina if she would re-post this tip she shared on her blog last week about posting to your Facebook page. She’s tailored this version to nonprofits for us. ~Kivi Guest Post by Kristina Leroux Before I get started, let’s establish a few definitions as I know…
In this guest post by Timothy Spell of nonprofitcms.org, you’ll pick up some great advice on doing keyword research, which is the first step toward applying for and using a Google Grant. Does $9,500 or even $40,000 of advertising spend per month sound alluring? That is what Google is offering any non-profit willing to abide by…
When I sat in a room of public relations officers for colleges and universities and suggested that, in certain situations, they might want to let their students know about events happening on a rival campus across town, they all looked at me like I was a complete idiot. When I suggested to a Girl Scout…
I highly recommend that you subscribe to the Nonprofit Technology Network’s quarterly online journal, NTEN: Change. I’m on the editorial board, and it’s free. It’s written in plain English (i.e. for non-techies) to help nonprofit leaders make sound decisions about how they use and invest in technology. I’m reposting here a short article I wrote…
Avoid sabotaging your nonprofit’s communications with wimpy, confusing asks. Here are five frequent problems with the way nonprofits ask for support, whether it’s donating money or time or some other valuable. 1. Assuming One Size Fits All. There is no such thing as the general public. Know your supporters, donors, participants or whoever you are talking to,…
It’s Friday! Time for some Mixed Links… I want to organize a session at the next Nonprofit Technology Conference called “Drowning in Too Many Channels? Content Creation Strategies to the Rescue” If you think that’s a good idea, can you go vote for it here? Hit the plus sign. If you are a nonprofit professional…
During my webinars and workshops on how nonprofits can use social media successfully, I often urge nonprofit staff to take a friendly, fun, and more light-hearted approach to their social media communications. But that’s often a tough sell with organizations that deal with very serious issues, like abuse, rape and death. Obviously those situations do…
I do believe that my first-ever blog crush was on Jeff Brooks, when he was writing Donor Power Blog. The wit, the pith, the worldly wisdom, oh my. Jeff is currently writing Future Fundraising Now, and he still puts it all out there (the good, the bad, and the ugly in fundraising, especially in direct mail)…
It’s almost done . . . The Nonprofit Content Marketing Cookbook: Your Guide to Creating and Curating Content that Educates, Motivates and Inspires will be released later this month. I’ve heard from so many of you who are excited about all of the different ways that you can directly reach your participants and supporters now,…
Here’s a quick preview of what we’ll be doing at Nonprofit Marketing Guide in September. I hope you’ll join us for some of it! In the Webinar Series September 7: Social Media Starter Kit: Best Practices for Nonprofits on Facebook, Twitter and LinkedIn with Kerri Karvetski September 13: Making the Ask: Getting People to Give,…
I originally wrote this article as a guest post on the Nonprofit Technology Network’s blog, but just realized I hadn’t shared it with you, so here it is! Your website is out there for all to see. You never know who’s going to end up visiting. So how can you create website content that all kinds…
