Most nonprofits understand the potential power of social media to connect with both old and new supporters, advocates, and clients. But have you considered how social media like blogging, Facebook, Twitter, and YouTube can be used to increase your organization’s accountability to and transparency with those same people? Social media can help you improve your…
Think because your organization caters to seniors, you don’t need social media? Think again! Kerry Barnes explains how her organization used Facebook to create buzz about their community as well as keep family members informed. Added bonus: computer use has increased among their residents. ~Kivi Guest Post by Kerry A. Barnes, Director of Development and Community Relations…
Last week, I shared a sneak peek at what’s exciting about 2012 for nonprofit communicators, according to the early results of our second annual nonprofit communications trends survey. (Please add your perspective now!). Now let’s take a quick look at what nonprofits find scary about 2012. Vying for Supporters’ Attention Despite having more ways to…
You’ve heard the message that sharing content from other sources with your own supporters is not only a good idea because it’s less content you have to create yourself, but also because it positions you as an trusted and reliable source of information. But once you’ve found a bunch of great stuff to share, how…
Let’s dive in to those links! First off, the October Nonprofit Blog Carnival is up. The theme was Improving the Volunteer Experience and is chock full of terrific posts. Also, Pamela Grow has posted the November call for submissions with a holiday theme on one of my favorite communications and fundraising topics – How are you…
We’ve opened up our second annual survey on nonprofit communications trends (please take it now!) and about 250 nonprofits have participated so far. Here is an early peek at what nonprofit communicators say is exciting about 2012: New Websites Many nonprofits have realized that old brochure-style websites don’t work anymore and have invested in making…
This is Part 2 in a series of posts that Julia Reich will share with us about how to hire a graphic designer or design firm. ~Kivi Guest Post by Julia Reich, Julia Reich Design In my last post, “How to Hire a Graphic Designer or Design Firm, Part 1: Where to Look” I offered suggestions…
Rachel Hope Allison of Big Duck presented a great webinar for us last week on multi-channel, integrated marketing and fundraising. (Missed it? All-Access Pass Holders can review the recording now.) I really like this one recommendation from Rachel: Pair an ask for a donation with a “no-money” ask during a campaign. Let me be clear…
In a little over a week — starting November 8 — Tom Ahern will join me to present the Direct Mail for Small Nonprofits E-Clinic again at Nonprofit Marketing Guide. As you probably know, Tom Ahern is one of THE masters of donor communications, especially direct mail. And he’s developed this special e-clinic for us,…
It’s time to start working on the 2012 Nonprofit Communications Trends Report so I need your input and predictions. Please take just a minute to complete the survey. Just like last year, I’m asking: Which communications tools will be very / somewhat / least important to your nonprofit in 2012? How often will you email the…
In today’s guest post, James Vineburgh explains how the typical donor persona for higher education is changing to younger donors, more women donors, more tech-savvy donors, and less trusting donors — and what that means for fundraisers. While this research is based on alumni giving, I bet it holds true for other kinds of nonprofits…
If you have been thinking about applying to the 2012 Nonprofit Marketing Guide Mentoring Program, it’s time to do it. I’ve received more than 20 solid applications for only 10 slots, so I’m going to make some decisions at the end of this week. This is not first-come, first-served, but so many people are excited…
