I am the founder and CEO of Nonprofit Marketing Guide.

Are You in the Joy Business? Maybe You Should Be

I have to admit that I am a little depressed thinking about the upcoming fall fundraising season. I’m expecting a lot of doom and gloom from nonprofits. I know it can work, but I’m really hoping that I will see more orgs taking Katya Andresen’s advice about how fundraising is really about giving people a…

Could Good Photography Make All the Difference for You?

Today at Shelter’s Edge, the blog by ASPCApro (for animal sheltering professionals and volunteers), they ask, “Can we save more lives simply by taking better pictures?” ASPCApro is considering whether or not to do formal research on this question, but the anecdotal evidence is pretty striking. Show us cute, in-focus photos of cats and dogs…