I know most of the U.S. could use a cool one about right now, so here are your Mixed Links, frozen slushy style! Social Website If you aren’t a member of the Nonprofit Technology Network, you are missing out. Their monthly membership newsletters are jammed with great information, most of which are relevant to marketing…
Britt Bravo is hosting the Nonprofit Blog Carnival this month and asked for some of our favorite time saving tips. Here are some of the things I’ve used this year to really help me manage my own time better. I can’t wait to hear what everyone else comes up with for the Carnival, because I’m…
Julia Reich has been guest blogging for us on graphic design topics. This post shows the creative process a design project can go through, while also helping you understand ways to graphically communicate ideas and data. Be sure to check out her first post on design style guides and second on evaluating your logo too. Guest Post…
Thanks to the 391 nonprofit staff who helped pick the topic of our next free webinar: Quick and Dirty Nonprofit Marketing Plans, which is now scheduled for November 16, 2011. I know that seems like forever from now, but we are already talking about nonprofit marketing plans during another free webinar THIS week: 30 Nonprofit…
The questions for our next free webinar, 30 Nonprofit Marketing Questions in 30 Minutes, are rolling in, but we still have space for a few more. What do you want to know about writing a marketing plan? Here are some specific topics that are fair game for Nancy Schwartz and me: Setting marketing goals Measuring…
I’m teaching our “Writing for Facebook and Twitter” webinar on July 19, 2011. I’ll be sharing tons of tactical tips on writing better tweets, status updates, and other forms of microcontent. But I’ll also share some of the strategy that needs to go into those social media updates. One issue to consider in your social…
Sometimes it’s hard to know whether you are doing the right thing or not, or where to stand in that big gray area. Take nonprofit emailing, for example. There’s the CAN-SPAM law, but its application in specific situations is often confusing and subject to interpretation. There are “best practices” that various experts share, but it’s…
Sarah Durham of Big Duck is presenting this week’s webinar, Focus Groups and Surveys: Easy, Affordable Research for Nonprofit Marketers, on Tuesday, July 12 at 1 pm Eastern (10 am Pacific). Knowing your audience is the first rule of good marketing and fundraising, so join us for advice on getting to know yours better! Guest Post…
Layla Fry, director of communications for Southwest Key Programs, emailed me this question: “My organization is interested in merging the now separate functions of fundraising and communications into a ‘Community Engagement Team’ as you recommended in your book. Can you tell me where I can find out more about this trend and how/why you believe this…
Another Friday, another round of Mixed Links – good stuff for nonprofit communicators! Let me start with a little request . . . I need your help deciding the topics for our fall schedule. Please let me know which webinar we should offer for free and what else you would like me to teach, and…
Guest Post by Lisa Maher, student in Nonprofit Management at NYU Last December I asked you, dear readers, to participate with me in some experiments regarding the types of communications we receive from nonprofits after donating. Lisa Maher decided to participate by putting together a list of organizations she has always donated to and then tracked the…
It happened again this week. I received a very business-like form letter, really just slightly better than a receipt, in response to a recent charitable donation. What I should have received instead is a warm, welcoming thank you letter. This is an old soapbox of mine, but it’s time to get back up on it.…
