I am the founder and CEO of Nonprofit Marketing Guide.

Email List Predicament: Is This OK?

Sometimes it’s hard to know whether you are doing the right thing or not, or where to stand in that big gray area. Take nonprofit emailing, for example. There’s the CAN-SPAM law, but its application in specific situations is often confusing and subject to interpretation.  There are “best practices” that various experts share, but it’s…

Blending Marketing and Fundraising into Community Engagement Teams

Layla Fry, director of communications for Southwest Key Programs, emailed me this question: “My organization is interested in merging the now separate functions of fundraising and communications into a ‘Community Engagement Team’ as you recommended in your book. Can you tell me where I can find out more about this trend and how/why you believe this…

A Visual Heartfelt Appeal Makes a Difference – A Reader’s Experiment

Guest Post by Lisa Maher, student in Nonprofit Management at NYU Last December I asked you, dear readers, to participate with me in some experiments regarding the types of communications we receive from nonprofits after donating. Lisa Maher decided to participate by putting together a list of organizations she has always donated to and then tracked the…