Video may not be the most widely used marketing channel, but it is definitely one of the fastest growing. Video, when done right, can grab your audience’s attention and make a lasting impression. Sean King, who is also participating in our Nonprofit Marketing Guide Mentoring Program, shares some takeaways from his organization’s recent video campaign. ~Kivi Guest Post…
Facebook, website, direct mail, blogs, Twitter, etc. There are so many different ways to communicate with your supporters now, but how can you make sure all of those channels are integrated? Lu Esposito shares some simple, easy steps to make sure your marketing channels are all in sync. ~Kivi Guest Post by Lu Esposito of the…
Yesterday, we published Part I of How to Coordinate a (Cheap) Successful Photo Shoot for Your Nonprofit by Marta Lindsey of TransForm. We learned how to prepare for the shoot and find a photographer and models. Today, she talks about how to make sure your photo shoot produces the results you want. Guest Post by Marta…
Nancy Schwartz is celebrating a birthday today, but she’s giving out the goodies! Being a nonprofit marketer can be an overwhelming experience. Even the most seasoned of us need guidance now and then – a little inspiration to let us know we are on the right track, or a new way to look at an old problem.…
Yesterday, David Schulz warned us about the need to protect the private information of our participants and supporters. Today David explains the 8 basic principals involved in protecting the information you store so you don’t become the kind of example he shared yesterday. ~Kivi Guest Post by David Schulz Privacy is a cherished right. But…
What measures does your nonprofit take to ensure your supporters’ and participants’ private information is safe? How often do you discuss the issue of privacy in relation to both your clients and your supporters? In today’s guest post, David Schulz provides a sobering reminder of what can happen if we aren’t making privacy an issue.…
I love receiving emails from readers or people who have seen me speak on how they handle their organization’s communications. Today I’m sharing a note from Theresa Swartwood, Director of Public Relations & Marketing, at Cross-Lines Community Outreach, Inc. Theresa shared her strategy for sending thank-you notes, and I think it is a great example of…
It’s Friday, so it’s time for some Mixed Links! Trying to figure out what to do for Valentine’s Day? Or is V-Day not really your thing? Either way, you need to check out what Generosity Day is all about. Instead of forging V-Day connections with one person via chocolate, candlelight and a card, the people…
Tom Ahern is my go-to guy for all things direct mail. Afraid your direct mail piece goes too far and will solicit a negative response? Tom explains why that may not be a bad thing. Plus he quotes one of my other favorite fundraising bloggers, Jeff Brooks. If you are interested in Tom critiquing your…
Last week on the main Nonprofit Marketing Guide site (you are reading the blog now), I published an article called, “Blah, Blah, Blah: What to Do When You Write Too Much.” In today’s guest post, Erica Mills of Claxon Marketing takes it to the next step by showing how specific words can actually debilitate your…
Welcome to another round of Mixed Links! We’ve got some great social media and communications posts today. This post by Kari Saratovsky not only sheds some light on the recent rise in Pinterest, but also shares some great infographics on Millennials. Check out The Millennial Story, Told By Infographic(s). Think Facebook was confusing before? Beth Kanter…
We love to hear success stories about the nonprofits we work with. Elexa Liu works with Hope Worldwide in Hong Kong and has participated in many of our training events both online and in person (Yes, she flew all the way to Seattle to take part in the Total Focus Marketing Plan Workshop I teach…
