Annual Report How To: A Different Way to Present Your Print Report Online

Annual reports – when they are done right – can be a great marketing tool showcasing your nonprofit. I cover nonprofit annual reports quite a bit, and thought I would share how this nonprofit went about creating both a print and online version of their annual report. This step by step description will give you…

Tips for Better Nonprofit Storytelling – Interview with @impactkathy

Tomorrow, I start teaching a two-webinar series on nonprofit storytelling. This Thursday (4/26/12), I’ll explain how to tell good nonprofit stories, and next week (5/2/12) we’ll work through editing some real stories submitted by participants. Want to join us? Grab an All-Access Pass and you are in! Kathy Swayze is a great nonprofit storyteller —…

Successful Online Fundraising Campaigns – Tips from @karvetski

Kerri Karvetski is a wonderful nonprofit copywriter and online strategist (and she also teaches the webinars in our Social Media Starter Kit series). I recently interviewed Kerri for some tips on how to put together a good online fundraising campaign. Kerri’s Campaign Tips: Develop a Story Arc with Multiple Emails Set Public Goals with Your…

Email Marketing Stats and Trends for Nonprofits

On Wednesday, I shared how nonprofits are using social media according to reports released over the last few weeks. Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage) 2012 Online Marketing Nonprofit Benchmark Index Study (Convio) 2012 eNonprofit Benchmarks…

One Big Myth about Direct Mail Appeal Letters

Each time we hold our Direct Mail for Small Nonprofits E-clinic, Tom Ahern and I have to help the participants overcome their pre-conceived ideas of what makes a great direct mail appeal letter. And one of the biggest challenges is trying to convince our participants (and their team) that they do NOT have to keep their…

Where’s the Grant Money for Your Marketing and Communications? Webinar Tomorrow

Tomorrow, Betsy Baker of Your Grant Authority will present a webinar for our All-Access Pass Holders on how to find grant money specifically for your nonprofit’s marketing and communications programs. Didn’t think you could find grants for anything other than your programs or services? Betsy busts that myth and shares how you can get the…

From Print to Email: Take Your Newsletter on an Epic Journey – My New E-Book from Network for Good

Print newsletter or email? “To switch or not to switch?” is definitely the question a lot of you have on your minds. To help you answer that question, I have partnered with Network for Good to publish a new e-book From Print to Email: Take Your Newsletter on an Epic Journey. In this free download, I…

Privacy Without Pain: A Primer for Nonprofits

Yesterday, David Schulz warned us about the need to protect the private information of our participants and supporters. Today David explains the 8 basic principals involved in protecting the information you store so you don’t become the kind of example he shared yesterday. ~Kivi Guest Post by David Schulz Privacy is a cherished right.  But…