How to Make Your Print Marketing More Affordable

Print newsletters have been the default communications tactic for nonprofits forever.  Even though I now believe the default should be an e-newsletter, and we are seeing more and more nonprofits drop their print newsletters in favor of email,  print still remains an important tactic for many organizations. If you decide that sending a print newsletter…

The First 100 Hours – Turning Media Spikes into Fundraising Leads

On Tuesday, August 4, Alia McKee of Sea Change Strategies and Kevin Gottesman of Gott Advertising will present a webinar for us called Beyond Viral: Building Your Email List through Paid Marketing. If you are wondering how the leading nonprofits in U.S. expand to their email prospect lists to hundreds of thousands of people, Alia and…

When Trying to Fundraise from Friends of Friends is a Complete Waste of Time

When we talk about fundraising through social media (and we had many of these conversations at 09NTC this week), the discussion always turns to how we should go about converting into long-term donors those friends of friends  –  people who gave to the cause because a friend of theirs and an existing supporter of ours…

Fundraising Online: Radio Show Friday, Webinars Next Week

Not raising money online yet? Or not raising enough? (How’s that for a stupid question?) Next week we are hosting a two-webinar boot camp specifically on online fundraising. This is your chance to learn both the basics and the advanced techniques for turning your website and email list into a real, sustainable fundraising force for…

What Your Supporters Can Do for You Online, When You Empower Them

This Friday, March 20, John Kenyon will join me in presenting a webinar called “Creating Online Evangelists: How to Excite and Motivate Your Supporters.” Who are these online evangelists that your nonprofit should be exciting and motivating? They are ordinary people who, because of a great personal passion for your good cause, do extraordinary things…

Saying Thanks Even When It’s Inconvenient or Time-Consuming

Wow – yesterday’s post about thank you notes and the lack thereof got the conversation started! Thanks to everyone who took the time to add some thoughts to the debate. Several people mentioned that the practical realities of nonprofit management mean that getting thank-you notes out promptly, especially when donations come through non-traditional channels for…