Applying the Hot Marketing Trends to Your Newsletters

Last Friday, I had the pleasure of speaking at the National Capital Gift Planning Council’s Annual “Planned Giving Days” conference in Washington DC. Planned giving refers to philanthropy in estate planning, like leaving money to a charity in your will or setting up a charitable gift annuity. My friend Rob Blizard, who was coordinating the…

Dozen Nonprofit Marketing Webinar Recordings Now Online

Photo by RaeA If you’ve been waiting for me to make the recordings from the Nonprofit Marketing Guide webinar series available, wait no more. The following titles are now all available when you purchase an All-Access Pass. For $97, you’ll get to view all of these webinars and any I add in the next twelve…

Dealing with the Letter from the Executive Director

“Do we really have to include the letter from the executive director/CEO/president in our newsletter?” “Do we really have to include an executive message in our annual report?” Nonprofit staff ask me these questions with the same look on their faces that a child has when she asks, “Do I really have to eat this…

What’s Better? Short or Long Nonprofit Annual Report?

I recently asked this question in a different way on the Nonprofit section of LinkedIn Answers. The sum advice from all the responses was this: Keep it short. Focus on accomplishments. Thank your supporters. My annual reports e-book tells you everything you need to know to write a traditional nonprofit annual report, whether it’s 8…

Five Sure Signs Your Print Newsletter Is Really Boring

This week’s webinar at Nonprofit Marketing Guide.com is “Ten Easy Fixes for Your Boring Print Newsletter.” It’s on Wednesday, January 23, 2008 from 2:00 – 3:00 p.m. Eastern (11:00 a.m. Pacific). Registration is $49. Not sure if you should take this webinar or not? See if your print newsletter is showing any of these signs…

Social Networking Success: Be Yourself and Let It Go

Have you heard the one about the breast cancer patient on Twitter and the frozen peas yet? If so, you can skip the next paragraph and move on to why I think this is such a great lesson for do-it-yourself nonprofit communicators. If not, here’s the quick summary: Susan Reynolds gets a breast biopsy and…