Social Networking Success: Be Yourself and Let It Go

Have you heard the one about the breast cancer patient on Twitter and the frozen peas yet? If so, you can skip the next paragraph and move on to why I think this is such a great lesson for do-it-yourself nonprofit communicators. If not, here’s the quick summary: Susan Reynolds gets a breast biopsy and…

Using Stories in Your Annual Report; Webinar on Thursday

Using stories in your nonprofit annual report is a great way to bring to life what might otherwise be some stiff writing on your activities and accomplishments. But simply throwing some stories into the text won’t do. You need to be very focused and highly selective about which stories you use and how you tell…

Nonprofit Marketing as Gift Giving: Which Gifter Are You?

One the biggest challenges organizations face when trying to improve their nonprofit marketing programs is to stop thinking about themselves and to focus on their audience instead. One analogy I use in my nonprofit training courses is gift giving. With the holidays still in our short-term memories, you’ll recognize some of the five types of…

Forget MySpace and Facebook and Try Sites for Boomers?

If the boomers have all the money and time for nonprofits, it seems like getting on social networking sites like TeeBeeDee, Multiply, and Eons would be a much better investment of time for nonprofits seeking new donors through social networks than creating MySpace and Facebook pages. This New York Times article describes several recent rounds…