What Software Should We Use for Our Newsletters?

I get this question all the time when I teach newsletter courses. It’s a very common question because (1) the nonprofit staff asked to “do the newsletter” rarely have any graphic design experience and (2) all they have on their computers is the Microsoft Office Suite, so they start with Word or Publisher and quickly…

Executive Directors: What Your Staff Want to Tell You

Earlier this week I taught “Strategies for Successful Nonprofit Newsletters” for the Duke University Certificate Program in Nonprofit Management. During the course, several students expressed their frustrations about working with their executive directors on various newsletter issues. Here are three questions they asked and how I answered. Q: We always have to print the “letter…

Newsletter and Press Release Ideas for Summer

If you are looking for some fresh ideas for newsletter articles or press releases, consider these five summer-inspired themes. 1) Summer Heat. How does hot weather impact your services or your clients? Can you offer advice to your newsletter readers or to the public about anything related to summer heat? Humane societies can offer tips…