As we mentioned last week, first-time donor retention is a measly 19%. You can do so much better with just a few small changes. Start with the first thing your donors get after giving – the thank you! Last week we gave you 5 fresh ideas for thank yous. Today we give you 4 more: 1.…
Donors are Testing Nonprofits, and Nonprofits Are Failing According to the Fundraising Effectiveness Project, first-time donor retention is a measly 19%. While repeat donor retention is much better at 63%, that still means 1 in 3 current donors don’t give again. Overall, the median donor retention rate is just 43%. It’s not a huge mystery…
How to Create a Nonprofit Annual Report People Will Actually Read Presented by Kivi Leroux Miller Tomorrow, Wednesday, December 9, 2015 1:00 p.m. Eastern (10:00 a.m. Pacific) Registration is ONLY $20! Space is limited. Your Donors Want to See Results Before They’ll Give Again. But that doesn’t mean you have to write and design a…
Love it or hate it, #GivingTuesday has become a VERY BIG DEAL for nonprofits. By every measure, this giving day has exploded into a new, influential holiday. According to the Case Foundation, which set out this year to measure the collective reach of Giving Tuesday, total online donations processed on Giving Tuesday more than doubled from…
Are you starting to think about your annual report? It’s time! Next week, I’m presenting my webinar on How to Write an Annual Report People Will Actually Read, and throwing in our e-book too, all for a “happy holidays” price of just $20, instead of the usual $99. One important decision we’ll discuss is how…
Recently, a nonprofit communicator asked me, what are the top three things small nonprofits should do between now and the end of the year to boost online fundraising? If you are a Nonprofit Marketing Guide pass holder, be sure to check out the recording and slides for “The Beginner’s Guide to Planning a Successful Year-End…
Did you know that the quality of your thank you letters can determine whether your donor gives again? Thank-you letters are incredibly important in turning a first-time donor into a life-long giver. Donors want much more than an acknowledgement and receipt. They want to know how you used the gift and that they are a genuine…
We all know why nonprofits want monthly donors — fantastic ROI, high retention rates and higher lifetime value. So, how do we get them? Specifically, how do we sign more supporters up for an online monthly giving program? First, the basics. Before engaging in the 6 tactics below, you should organize your monthly giving program:…
Last month Rob Wu, CEO of CauseVox, shared tips he learned from some successful peer-to-peer fundraising campaigns. Today, Candace Cody of CauseVox joins us to talk about how to start your own peer-to-peer fundraising campaign. ~Kristina Guest Post by Candace Cody of CauseVox Peer-to-peer fundraising campaigns yield significant benefits: more donations, more awareness, more relationships,…
Did you know organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US? Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests. A simple plan might include: Writing a vision statement that lets donors…
I love writing email appeals — diving deep into an issue, learning about the inspiring work that nonprofits do, and weaving words that inspire generosity. When I teach others how to write email appeals — through webinars, trainings and consulting work — I get peppered with questions. Some about content, but a lot about mechanics. A good…
How do you handle calendar year-end (November-December) communications when your nonprofit’s fiscal year actually ends June 30? That question came up today during our Sharing Your Progress Accelerator program. Here’s the conundrum: If you try to talk about your accomplishments from the last 12 months in December, you are technically in the middle of your…
