Stupid Things Nonprofit Marketers Can Stop Doing [FREE Webinar]

Are you doing any of these things: Compiling data you’ll never use Updating the newest social network no one else is using Focusing on including all your keywords instead of relevant content Using industry jargon only you understand Chasing after the next “big thing” Letting your board dictate what content you publish Talking at your…

IT Staff, Marketing and Leadership #13ntc

We met Imtiaz Haiyoom by accident our first night at the Nonprofit Technology Conference (#13NTC) in Minneapolis a few weeks ago. He was sitting approximately where we wanted to host a little meet and greet, so we basically commandeered his table and forced him join us. He got a free drink out of the ordeal, but I think…

Mixed Links for Nonprofit Marketers May 10, 2013

It’s finally starting to feel a little more like spring here in NC. Let’s celebrate with some Mixed Links! I’ve reopened the application process for our Nonprofit Marketing Guide Mentoring Program for communications directors and executive directors who do it all. The new six-month session begins July 1 and we have 10 slots open. We’ve already…

What Are Your Favorite Tech Tools?

Communications isn’t just about writing anymore. Your supporters expect a good experience when they donate, visit your website or open an email from you. The technology tools you use to create those experiences can make or break you. Next week, we are hosting a “show and tell” webinar featuring tech tools we can’t live without.…

Breaking Down Your Data: How to Set Your Own Benchmarks

Do you track any data regarding your email open rates? What about your click-through or response rates? The eNonprofit Benchmarks Study by M+R Strategic Services and NTEN found a  27% decline in click-through rates for fundraising emails. Is that in line with what your organization is seeing? While reports like these are important for spotting overall trends and establishing a jumping-off…

Creating Content While at Conferences Like #13NTC

Later this week, I’ll be attending the Nonprofit Technology Conference in Minneapolis. Aside from the fact that I will be leaving 80-degree, Spring-Has-Finally-Sprung weather in North Carolina for a snow storm in Minneapolis, I am really looking forward to the big show. I take my reputation as a prolific creator of high-quality content for nonprofits…

No April Fool’s Joke – Email Response Rates Drop – A Lot

The seventh annual eNonprofit Benchmarks Study by M+R Strategic Services and NTEN has been released. This report examines the online performance of some of the country’s leading nonprofits, including American Red Cross, Sierra Club, AARP and the Human Rights Campaign to gauge the latest trends in online fundraising and advocacy. The results have a  “It was the best of time,…

What the Heck is Alt Text and Why Should I Care?

So you found the perfect image of the perfect family that perfectly represents your cause. No words are necessary as this picture says it all, right?  Wrong! Words are absolutely necessary if you are including that image in an email (or even on your website) or your supporters could be seeing a big fat blank…

How NTEN Transformed Its E-Newsletter to be More Relevant

Brett Meyer just left his job as the communications director at NTEN, the Nonprofit Technology Network, for a position with ThinkShout. But before he left, I got the scoop on how NTEN has evolved its email newsletter over the years to be more relevant to readers. When Brett first started at NTEN six years ago,…

You Might Need New Tech More than New Staff

This is a loooong post . . .  so grab a beverage and a cookie. But it’s something that’s essential for all nonprofit communicators to understand and to work towards, so rather than breaking it into separate posts, I wanted to share it all at once. ~Kivi In many nonprofits, technology budgets are seen as…

Your Best Email Subject Line in January?

Email newsletters. Nonprofits spend A LOT of time on them. I haven’t talked about them very much lately, but am going to refocus a bit on email strategy and tactics in the coming weeks and months. Today, I’ll be giving several of our All-Access Pass holders some feedback and fine-tuning tips on their e-newsletters. I’m…