Your Job Title Can Change Your View of Communications

One of the more interesting parts of this year’s 2014 Nonprofit Communications Trends Report is how the responses vary by job title. This is the first year that we asked for job title, as well as age (that’s another post). Take what you consider to be a top communications challenge, for example. If you are…

Stupid Things You Should Stop Doing [+ Giveaway]

Working the last weeks of the year can be a drag. Kids are out of school. Co-workers are taking vacations.  Let us help make your day a little brighter with some free stuff! Today we continue our book giveaway for our readers. So whether you are stuck at work or a nonprofit marketing geek  who…

Your Top 5 Challenges for 2014 [Early Survey Results]

We’ve heard from about 1,500 nonprofits so far via our Nonprofit Communications Trends Survey for 2014 — please add your voice now if you aren’t in that 1,500! We’ll close the survey on Tuesday, December 3. The preliminary survey results identify these top five challenges for nonprofit communications pros in 2014: 1. Lack of time to…

Your Top 7 Nonprofit Marketing Training Priorities [Survey Results]

Last month, we asked for your feedback on training topics for our 2014 Webinar Series. Today I’m sharing the top seven most popular webinar topics out of the list of 14 we gave you, in order, along with our plans to meet those needs. Also, congrats to three winners of All-Access Passes through the random…

Early Results: Marketers More Overworked than Fundraisers?

We are asking for your predictions and insights this month for the 2014 Nonprofit Communications Trends Report. Please take the trends survey now. As of right now, 415 nonprofit staff have completed the survey. We are asking a new question this year: Do you feel overworked, underworked, or is your workload about right? The preliminary results…

Want to Write Faster AND More Effectively? [FREE Webinar]

One of the biggest challenges for nonprofit marketers and fundraisers is producing all of the content you need to do your job well. Everywhere you look on your to-do list is something new that you need to write – direct mail, emails, newsletters, your website, social media, blog posts, advertising, proposals . . . it…

Making Better Nonprofit Marketing Decisions

We cover a lot of topics during our six-month Nonprofit Marketing Guide Mentoring Program: 1. Defining and Understanding Who You Are Communicating With – January 2. Refining Your Messaging and Calls to Action – February 3. Finding the Right Personality for Your Communications – March 4. Mapping Out Your Content Strategy and Calendar – April…

Being a Nonprofit’s Internal Journalist [Video Interview]

When I was in Austin last month, I had a chance to catch up with Sara Peralta, the communications manager for the Capital Area Food Bank of Texas. Sara has a very interesting story to share about how she has transitioned from a more traditional “do everything” communications manager position to one where she is primarily…

How Would You Design a Nonprofit Comms Training Program?

If you could design your own training program for 2014, what would it look like? Here at Nonprofit Marketing Guide, we’ve been offering nonprofit communications, marketing, and training programs online and in-person since 2007. Each year, we change what we offer, both in form and content, to best match what we think our community wants…

Amateur Hour in Nonprofit Communications

In my book, Content Marketing for Nonprofits, I devoted a whole section to different communications channels. For each channel, we list not only “Seven Ways to Make Your Content Work Here,” but also “Seven Mistakes to Avoid.” We know trying to run a small nonprofit is hard and you have a million different things to…