Only 2% of Consumers Think Brands Should Stop Advertising During the Pandemic

I know a lot of you are wondering how you should be handling your marketing and fundraising efforts right now. You are not alone in being concerned. Brands from every industry are not sure how they should proceed. But a new survey by Unruly asked over 2500 consumers how they wanted to connect with brands…

Communicating about Coronavirus and Your Events, Part 2

Last week, I shared a post highlighting how the organizers of two nonprofit conferences — NTC and Create Good — were messaging attendees regarding their decision-making in the wake of the coronavirus epidemic (now pandemic). Last night, both event organizers canceled the conferences (Create Good will be online). Today, I want to do a couple…

Communicating about the Coronavirus and Your Upcoming Events

Nonprofit event planners are used to working through last-minute snafus like freak weather events and catering failures, but an epidemic on its way to pandemic status? That’s likely a new one for you. I’m participating in two upcoming conferences this spring that are doing a good job of informing attendees about their plans. Bravo to…

Conversation Bubbles

Forget the Elevator Speeches and Give Your Board Members a Word-of-the-Month

I was recently contacted by Julianne Buck, executive director of the Community Foundation of Grundy County about the Monthly Nonprofit Writing Prompts I send. She shared a great idea I knew you would want to hear about – especially those of you who deal with board members who aren’t the best at promoting your cause.…

6 Ways to Show More Personality in Your Content

A few months ago, we talked about How Your Nonprofit’s Personality Influences Content and broke down why we need to see your nonprofit’s personality in your communications. At the end of that post, we listed 50 positive personality traits and asked you to pick three to five that you wanted your supporters to associate with…