It costs much less to keep the donors you have than it does to acquire new ones, plain and simple. Of course, knowing that and implementing a fundraising program built on it are two different things.
Between our 2013 Nonprofit Communications Trends report and the recent email newsletter survey I conducted, nonprofit communicators still think “getting the word out” about their organizations should be their focus as opposed to doing what they can to inspire their current donors to keep giving. Let’s put some focus on those current donors!
So what can you do to keep your donors giving? Fundraising expert Tom Ahern is extremely good at this and he will be sharing with us two different ways you can get your donors to give more in some upcoming training at Nonprofit Marketing Guide:
- Overhauling your print donor newsletter
- Asking for bequests
Donor Newsletters That Raise More Money
I’m a bit of a nonprofit newsletter snob. I love ‘em when they are good, and despise ‘em when they are not. Luckily, we have people like Tom Ahern around – Tom knows good donor newsletters. Next week, he will lead our Donor Newsletters That Raise More Money e-clinic and will share the same tactics he used to makeover a client’s print newsletter that now raises $500,000 annually from just 10,000 donors.
We have only six seats left.
This two week e-clinic begins next week and features 5+ hours of coaching and training including the opportunity to talk one-on-one with Tom as he provides feedback on your print donor newsletter.
Here is what Allison Grierson of Friends of Honduran Children said after she participated in the e-clinic last fall:
“Thanks Tom and Kivi! Our fall newsletter was our best result yet. Highest response rate and most raised per newsletter. I would say this e-clinic is a must for any organization that wants to improve its newsletter.”
Due to the personalized nature of this e-clinic, we can only allow 24 nonprofits to participate. Learn more and claim your spot now.
Marketing Bequests: The Delicate Art of Asking for That Final Gift
Why do organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US? Tom knows the answer to that too and will teach you a proven way to elicit bequests from your current donors using strategies from the UK’s Richard Radcliffe, the world’s leading researcher into legacy giving, and Canada’s bequest guru, David Love.
This brisk, no-nonsense, 90-minute webinar will take place on Thursday, June 6th at 1:00 p.m. Eastern (10:00 a.m. Pacific) and is open to everyone. Registration is $75 (All-Access Pass Holders can attend free, of course). This webinar will be recorded if you can’t make it live, but the recording will only be available to those who register before the live event and to All-Access Pass Holders in the Webinar Archive.
This will be your only chance to attend this webinar this year. Learn more and register now.
Tom Ahern is often described as “one of the world’s leading authorities” on how to speak properly — and profitably — to donors. He’s authored four well-received how-to books on donor communications, and delivers dozens of workshops internationally on the techniques of successful fundraising communications. A constant practitioner, Tom writes fundraising materials for some of America’s leading nonprofits, constantly honing his specialties of donor newsletters, direct mail, and case statements. We are thrilled to offer Tom’s training to you at NonprofitMarketingGuide.com.