• Lynne Melcombe

    I find it interesting that the #1 goal for 2013 is acquiring new donors, when everything I’ve been reading is about focusing on donor retention and engagement.

  • http://www.nonprofitmarketingguide.com/blog Kivi Leroux Miller

    Hi Lynne, I think this is a case where the “intelligentsia” is talking about retention a lot, but that has not yet filtered down into real-world day to day decisionmaking and focus at many organizations. I hope to see that number change in a big way in coming years!

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