I can’t tell you how many times I’ve heard nonprofits say, “Well, we do have a website, but it sucks.” You can do better than that, no matter how small your nonprofit may be, if you focus on the most important elements first. Here’s the 10-point checklist I use to give the home page of a nonprofit website a quick evaluation.
Online marketing is usually less expensive and longer lasting than print marketing. Use these 25 tips to increase your land trust’s visibility online, with just a little bit of time and money. (more…)
Land trusts can use blogs to cultivate relationships with land owners, donors, volunteers, advocates, and other supporters. Take a look at how some land trusts are using blogs. (more…)
Nonprofit Times publishes an annual “2007 Power and Influence Top 50” — the nonprofit executives it says are the sector’s top thinkers, innovators, and leaders. We were curious how the organizations these people work for market themselves, so we compiled some links for you. You’ll find links to the organization’s main web site, annual reports, newsletters, press rooms, and donate pages, when we could find them. The list is now in alphabetical order by organization, instead of in the order Nonprofit Times used. (more…)
You’ll find some great tips and advice here:
Jakob Nielsen writes a can’t-miss column called “Alertbox” on website usability.
Network for Good answers, “How do I create a website for my nonprofit?”
Kivi Leroux Miller teaches a “Blogging for Nonprofits” workshop as part of Duke University’s certificate program in nonprofit management. You’ll find information on these topics in the course notes.
Every nonprofit website should have these five items - and you’d be surprised how many organizations are missing at least one.
1) An email newsletter sign-up box. If you send out an email newsletter, make sure your website includes an easy way for people to subscribe to it. (more…)