The final draft of my new book on nonprofit content marketing is due to my publisher on February 28. That’s 22 short days from now, and I need to round out the book with several more examples, stories, case studies, and/or anecdotes from nonprofits just like yours! Can you help with these situations and topics?…
Mostly just for fun, I decided this year to take a look at the results from the 2013 Nonprofit Communications Trends Report according to regions of the U.S. Do nonprofits in the West do things differently than in the South? How does the Midwest compare to the Northeast? Here’s what I found . . . …
I know many of you are busy bees trying to get your 2012 annual reports together. (If you feel like you need some guidance, I’m teaching my annual reports webinar at CharityHowTo on February 13, 2013). To help you focus on what’s really most important about last year, I recommend that you come up with…
Happy Friday! It’s time for Mixed Links. Nancy Schwartz is conducting a survey on marketing methods. It’s probably the shortest survey you’ll take, but will help us gain an insight into how you select your marketing activities. You know I am a big proponent of editorial calendars. JD Lasica explains how some of you are confusing…
Thinking of creating a new logo this year? We’ve got a list of what will be hot for 2013. While the examples given are from businesses, we think nonprofits will still find it useful. We are big fans of MOO! ~Kivi Guest Post by Simon Goble of MOO As we enter a new creative year, many businesses…
I’m really interested in how nonprofits approach marketing differently (especially content marketing) based on how closely aligned their goals are to fundraising for their organizations versus more community engagement or brand building goals. So, I decided to splice and dice some of the data from the 2013 Nonprofit Communications Trends Report, based on the top goals. I…
Kristina and I were looking over our Google Analytics a couple of weeks ago, and noticed that one relatively old article on our site consistently gets a lot of traffic, month in and month out: Interview Questions to Help You Write Great Donor, Volunteer and Client Profiles for Your Newsletters. So we thought we should update…
Let’s have some hot Mixed Links on this chilly Friday. Take a look at this great compilation of the Best Nonprofit Marketing Posts of 2012. There are some really great ideas and lessons to take into 2013. Atlas of Giving released results from 2012’s year end report on charitable giving as well as the forecast…
Allison Fine has posted a podcast interview she did with me earlier this month on using social media effectively. One of the points I made is that because there is so much frenzy and distraction on social media, I think it makes sense for nonprofits to really narrow and focus in on just a few…
Yesterday I shared a graphic from the 2013 Nonprofit Communications Trends Report about which types of content nonprofits said they spend the most time producing, and e-newsletter articles and Facebook updates topped the list. We all have too much to do, so let’s look at some ways to save a little time as you work on your…
In the 2013 Nonprofit Communications Trends Report, we asked nonprofit communicators which types of content they expected to spend the most time producing in 2013. Email newsletter articles and Facebook updates were the most popular choices, followed by event marketing and website articles. Nonprofits with budgets over $1 million were more likely to say they…
In the 2013 Nonprofit Communications Trends Report, we have two open-ended questions where we asked you what was exciting and what was scary for you about your work in 2013. Here’s a quick summary of what we heard from you . . . What EXCITES You about 2013 New opportunities to expand your reach and…
