NTEN and CharityDynamics have released a new report called “Nonprofit Donor Engagement Benchmark Study: Insights into Donor Engagement Behavior and Preferences.” It includes a number of fun facts: — The vast number of people who give to charity give to multiple charities. — It pays to become a donor’s “favorite” charity, because individuals give 67%…
While most people get what you are doing when you use a thermometer to report the level of donations you have received toward your goal, I don’t think they make much sense as a visual for achieving fundraising goals. What do thermometers have to do with your cause? Probably nothing, but yet that’s what a…
As the people at #GivingTuesday say, “We have a day for giving thanks. We have two for getting deals….Wouldn’t it be great to have a day for giving back?” And that’s what #GivingTuesday is all about – changing the typical consumer mentality that occurs between Thanksgiving and Christmas and turning our attention toward helping others. This year #GivingTuesday is…
Here’s another little taste of preliminary data from our 2013 Nonprofit Communications Trends Report . . . We’ve heard from about 900 nonprofits, and want to make that at least 1,200 before we shut it down on November 30. So please take the survey and share this link with your nonprofit friends: http://kivilm.com/2013 So far,…
I received lots of post-Sandy email from nonprofits, with content all over the map, from direct pleas for assistance for those affected, to educational and advocacy emails tying severe weather to climate change. In looking through them all, one stands out: This email I received the day after the storm passed through Washington, DC from…
I saw this tweet from Mark Horvath of Invisible People and We Are Visible via Facebook yesterday: I followed up on Facebook with Mark and he said he couldn’t come up with any good examples of agencies that serve the homeless who actually had good content directed at homeless people on their websites. He says most…
As of a few minutes ago, 360 nonprofits had participated in our 2013 Nonprofit Communications Trends Survey. We hope to have more than 1,200 participate by the end of the month, but here are a few preliminary results about social media use. Take the survey now and you can request a free copy of the…
Online training is great, but for many of you, it’s not enough. You are left to figure out how to apply what you’ve learned on your own. You also get the training in bits and pieces, which can make it tough to see how everything fits together. That’s why I created the Nonprofit Marketing Guide Mentoring…
Happy Friday, everyone! Time for Mixed Links. Online Marketing and Fundraising Recent research also shows that photos can be more persuasive. Katya Andresen writes how you can use photos to help make your point. The Agitator explains some best practices for fundraising in the wake of a disaster. Wild Apricot shares some Fresh Ideas for Fundraising…
I just took another look at the preliminary results from our 2013 Nonprofit Communications Trends survey (take it now, please!) and “lack of time to produce quality content” is the biggest challenge nonprofit communicators are facing, with almost 52% of the 300+ who have taken the survey picking that answer out of a list of…
The term “microcontent” refers to those places where you don’t have a lot of space for words to work with. Article headlines, tweets, email subject lines and Facebook updates are all examples of where you need to create microcontent. And while you don’t have a lot of words to work with, these areas are the…
Here are your Mixed Links for the week. First off, I hope all of my readers in the Northeast are safe and recovering from Hurricane Sandy. Network for Good has set up a Hurricane Sandy disaster relief donation page. It lists several organizations you can donate to safely. It’s that time of year again — lots of…
