In case you missed any of these, here are our Top Ten blog posts from 2012, along with some commentary on why I think they made the Top Ten. 1. The Accidental Rebranding of Komen for the Cure. This obviously turned into a huge story, but since I was one of the first to blog…
Some of my fellow bloggers are providing solid advice for nonprofit communicators in the wake of the devastating news from Connecticut. So, today I will point you to some of them. First, read what Nancy Schwartz says about pausing your scheduled communications for a few days. It’s spot on. This is what I am talking…
During our webinar yesterday where we previewed the 2013 Nonprofit Communications Trends Report (coming January 14, 2013!), I asked two poll questions about how nonprofits are currently using editorial calendars for their communications. First we asked about the format of the editorial calendar. As you can see, there is a pretty even split between shared…
Jeff Brooks at Future Fundraising Now blogged today about some email fundraising lessons from the Obama campaign shared in Bloomberg Businessweek, one of which is that ugly emails work better than pretty ones. Quoting here: “Every time something really ugly won, it would shock me: giant-size fonts for links, plain-text links vs. pretty ‘Donate’ buttons. Eventually…
Last week, I shared a theory of change for nonprofit marketing, connecting your tactical communications work to your nonprofit’s larger mission. While that’s helpful, you still need to get much more specific about your annual goals. If you are working on your plan for 2013 and aren’t sure where to start, I suggest that you…
Knowing what your supporters want to read should be a huge part of your marketing strategy. But how do you know what they want? Ask! Read how Jennifer Charney, communications manager of Save the Redwoods League, started surveying her readers and how the results affected their content. ~Kivi Guest Post by Jennifer Charney of Save the Redwoods…
Happy Friday! Here are your Mixed Links for this week. First off, a reminder that you can save $100 on our Annual All-Access Pass until December 31st. For only $365 you’ll get training your nonprofit needs for the entire year. And next year, you’ll have access to even more training as All-Access Pass Holders can…
On Tuesday, I shared a Theory of Change for nonprofit marketing. Today, let’s try to clear up some confusion about the terms that are flying around in our field. For example, what is “content marketing” and why should nonprofits shift toward it? Here’s how I define content marketing for nonprofits: Content marketing for nonprofits is…
If you were one of the 1400+ nonprofits who took my annual communications trends survey, THANK YOU! We are compiling the results now, and will be hosting a free webinar next Wednesday, December 12th at 1:00 p.m. Eastern (10:00 a.m. Pacific) to share the preliminary results of the 2013 Nonprofit Communications Trends Report. We won’t…
The “Theory of Change” is a popular strategic planning model in the nonprofit world. It graphically lays out all of the building blocks required to get from where you are now to where you want to be, so that your tactics are clearly connected to your larger goals. As I was writing the first section…
The survey for our 2013 Nonprofit Communications Trends Report will close tonight! Please add your voice if you aren’t one of the more than 1,300 nonprofit communicators participating in the survey so far! Here is your last sneak peak at the early data, before we provide the preliminary release during our free webinar on December 12. The report…
Here’s the map of the nonprofits that we’ve heard from in the 2013 Nonprofit Communications Trends Report Survey. Is your state represented well? If not, get your nonprofit friends to take the survey before midnight Eastern time on Friday, November 30, 2012! Here is the link: https://www.surveymonkey.com/s/2013trends Or you can use the short code: http://kivilm.com/2013…
