Feeling a little overwhelmed by your nonprofit marketing job? Who isn’t? On Tuesday, I’m teaching a one-hour webinar full of tips, tools, and advice that will help you get a handle on your workload. It’s called Time and Sanity Savers for the Overwhelmed Nonprofit Marketer. One of my favorite tips is building a Marketing Bank.…
Here’s your Friday afternoon round-up of Mixed Links . . . I’m presenting my storytelling workshop, Three Stories Every Nonprofit Should Be Telling, free of charge at the San Francisco Foundation Center on Tuesday, April 19, 10:00 a.m. – Noon. If you are in the Bay Area, I’d love to meet you in person at…
In one of those wonderful chance meetings that make conferences like #11NTC so valuable, I met Stephanie Downs, president of the board of the FiXiT Foundation. She told me how she and her partner, Kellie Heckman, were using market research to change the way they talked about spaying and neutering pets — and some surprises…
ASPCApro’s blog is one of my favorite nonprofit examples because it’s so friendly, useful, and timely. That’s why I was really excited to talk with Pune Dracker (rhymes with Moonraker), Director of Content and Editorial Services (she manages the blog and social media), and Valerie Sheppard, Director of E-Learning (she manages the e-newsletter) for ASPCA…
This Thursday (April 7, 2011), I’m presenting a webinar called “Rethinking Your Nonprofit Newsletter: Making It More Relevant for Today.” I first presented this webinar back in September, and one of the big questions that people wanted to discuss was: Is it better to keep your email newsletter to members only or make it openly…
I toyed with turning this edition of Mixed Links into an April Fool’s edition, but . . . I got lazy. So here are some genuine links to good stuff for nonprofit communicators and fundraisers. Were you unable to make this year’s NTEN Nonprofit Technology Conference (NTC) in Washington, DC? No worries! I blogged a…
It was no easy feat, but I managed to keep my schedule completely clear today in celebration of my 42nd birthday. I decided that I wanted to be able to do whatever it was that I wanted to do at any given moment during the day. So far, that’s included going to my yoga class…
I asked for your storytelling questions at the beginning of March on Facebook, and answered a few of them with these posts: Three Stories Every Nonprofit Should Tell Telling Stories When You Help Indirectly Storytelling: Behind the Scenes at One Warm Coat Here are my “lightening round” answers to the remaining questions . . .…
I’ve run into more than the usual number of nonprofits who have crappy websites built by consultants lately. I’m not talking subjective design preferences here, but flat-out terrible decisionmaking and implementation. When I’ve questioned the nonprofit communications staff about these websites, the answer is always “The website consultant did it that way.” Enough is enough.…
Last week, Nancy Schwartz, Katya Andresen, Sarah Durham and I hosted a meetup for nonprofit marketing and fundraising folks attending the Nonprofit Technology Conference in DC. This is our third year hosting the event, and it’s getting bigger every year. (Note to NTEN: Give us a bigger room, and one NOT next to others, because…
What should we write about in our newsletters, website, blog, social media, etc.? How do we engage our supporters and get them talking to us, especially online? How I do manage our communications without driving myself insane? As I spend more and more of my time thinking about and working on answers to these three…
Dan Heath, co-author of Switch: How to Change When Change Is Hard (Amazon) delivered a rousing keynote at the Nonprofit Technology Conference in DC last week. I read the book when it first came out, and was still completely enthralled by the presentation. I’m giving away a free copy of Switch — read on for…
