I am the founder and CEO of Nonprofit Marketing Guide.

Sanity Saver: What Goes in Your Marketing Bank

Feeling a little overwhelmed by your nonprofit marketing job? Who isn’t? On Tuesday, I’m teaching a one-hour webinar full of tips, tools, and advice that will help you get a handle on your workload. It’s called Time and Sanity Savers for the Overwhelmed Nonprofit Marketer. One of my favorite tips is building a Marketing Bank.…

How ASPCApro Manages Content Creation

ASPCApro’s blog is one of my favorite nonprofit examples because it’s so friendly, useful, and timely. That’s why I was really excited to talk with Pune Dracker (rhymes with Moonraker), Director of Content and Editorial Services (she manages the blog and social media), and Valerie Sheppard, Director of E-Learning (she manages the e-newsletter) for ASPCA…

Are Members-Only Nonprofit Newsletters Ancient Relics?

This Thursday (April 7, 2011), I’m presenting a webinar called “Rethinking Your Nonprofit Newsletter: Making It More Relevant for Today.”  I first presented this webinar back in September, and one of the big questions that people wanted to discuss was: Is it better to keep your email newsletter to members only or make it openly…

How Web Developers Hurt Their Nonprofit Clients

I’ve run into more than the usual number of nonprofits who have crappy websites built by consultants lately. I’m not talking subjective design preferences here, but flat-out terrible decisionmaking and implementation. When I’ve questioned the nonprofit communications staff about these websites, the answer is always “The website consultant did it that way.” Enough is enough.…