A Great Nonprofit Annual Report in a Fabulous Infographic

We love showcasing what I like to call “New and Improved” annual reports from our readers. I think the time of the 40+ page annual report is over and we should focus on our donors and what they actually want. Bonus: That’s also a lot easier for you to produce! Our recent submission is from…

What’s in Your Welcome Kit?

When someone new donates to your cause, do they get any kind of welcome kit beyond a receipt? How about e-newsletter subscribers? Do they get something special beyond a subscription confirmation? These “extras” are often called Welcome Kits and they can include several different kinds of items. What you include will depend on the kind…

Marketing is Killing Fundraising. Seriously???

  Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Hurry, get the pitchforks and the lighter fluid. We got us some branding hocus pocus witches to burn! Oh, haven’t you heard the hysteria? Yep, nonprofit marketing and branding are apparently killing fundraising. Killing it, they say! “Marketing…

Week of Freebies! Dos and Don’ts for Nonprofit Thank You Letters

Happy Holidays! We love our readers and think you deserve some goodies. This week, we are highlighting downloads and resources from Nonprofit Marketing Guide that are all FREE.  With year-end giving in full swing, make sure you are thanking your donors in a way that will keep them giving for years to come. Our free download,…

Takeaways from #GivingTuesday: Lessons Learned on a Collaborative Project

Sean King has been on our radar for about 3 years now – when he participated in our very first Mentoring Program and shared his organization’s wonderful video series.  He recently asked us for #GivingTuesday advice which we happily gave…under the condition he share the process and results with us! ~Kivi Guest Post by Sean…

Want Better Payoffs From Your Donor Communication? Start Customizing It

Last month we heard from Somya Qureshi from NonprofitNinja.org on the easiest place to get started with collecting data. Today she has some ideas on how to take that donor data and turn it into a communications startegy. ~Kivi In the last post, I talked about some of the basic metrics that nonprofit organizations could start measuring regularly…

MIND YOUR MICROCONTENT: 8 Little Bits That Can Make a Big Difference In Your Next Email

microcontent Small groups of words that can be skimmed by a person to get a clear idea of the content of a web page or email Email microcontent is the small stuff in your email, the little things like Alt Text and Preheaders that are easy to miss, skip, or gloss over. Don’t do that. Mind your…

How Often Should We Mail that Newsletter?

More than 1200 nonprofits have completed our 2015 Nonprofit Communications Trends Report Survey (please take it now if you are not one of those 1200, as we’ll close the survey down on Tuesday). I’ve just pulled some preliminary data about how often nonprofits say they will mail their newsletters, and of course, it depends on whether…