How Often Should We Send Email and Direct Mail?

It just may be the most frequent “Are we normal??” question we get. How often should we send email? Or direct mail? Your answer depends on your organization, but based on our 2014 Nonprofit Communications Trends Report, we can tell you what most other organizations are doing. The chart below shows the most popular communications…

How Are You Segmenting Your Email List?

Coming up with a real strategy for how to segment your email list is one of the changes I recommend nonprofits make in 2014. I’m working with a favorite client this month on making some of those strategic decisions about how they can build out the records in their email list so they can segment…

Which is Most Effective: Print, Email, or In-Person?

When we were putting together the questions for the survey for the 2014 Nonprofit Communications Trends Report, one of top suggested questions was, “What one type of content do you think is most effective for your organization, regardless of the amount of time you spend producing it?” We provided a list to pick from and…

Get Ready For February: Valentine’s Day Campaign Planning & Ideas for Nonprofits

Kerri Karvetski, in her new role as our Nonprofit Marketing Guide social media and online campaign adviser, helps you get ready for what could be your next big engagement campaign: Valentine’s Day! ~Kivi The all-consuming year-end season is behind us. Breather’s over! Your supporters are back in the swing of things and you should be,…

New and Improved Annual Reports: From Two–Pagers and Postcards to Videos and Infographics

I contributed the following article to the December issue of NTEN’s CHANGE online magazine, which is a wonderful, free resource for nonprofit executives. I highly recommend you subscribe, and reserve an hour to go through it once a quarter when it comes out. It’s always full of great content. ~ Kivi What’s the most loathed…

Annual Campaign Trilogy Part II: 6 Tips to Improve Fundraising Results

Yesterday Sean King gave us some steps to get started with a successful annual campaigns. Today we talk about getting better results from your fundraising. ~Kivi Guest Post by Sean King of YEA! Making the decision to use a wide variety of media means that you have a toolbox full of nuggets and information for your…

Donor Centered + Great Storytelling = A Newsletter That Raises a Lot of Money [Interview]

Today we have a guest “interview” instead of a guest post. Pam Grow talked with Michelle Brinson of Nashville Rescue Mission about how her organization’s newsletter brings in $2 million a year. We loved her approach so much, we asked Pam and Michelle to allow us to share an abbreviated version with you. You can read the full…

Nonprofit Annual Reports on YouTube and Pinterest

I’m updating my lists of examples of nonprofit annual report infographics and video annual reports as I prepare to teach a new webinar next week at CharityHowTo:  Advanced Annual Reports: Video Annual Reports and Infographics to Share Your Results with Donors. I’ll keep adding to the list as more come out in the next few…