One day last month, I may or may not have been avoiding work and was down one of those Wikipedia rabbit holes I so often find myself. I honestly can’t remember if I was chasing true crime stories, tracing the British monarchy or checking out the plots to books I will never read, but still…
We asked a new question in our annual Nonprofit Communications Trends Survey this year about your most and least favorite projects. (We are closing the survey Wednesday night — take it here to get the full results before everyone else in January.) We’ll analyze this more in the coming weeks, but here’s what the word…
I’m writing this on Tuesday, November 26, which is one week before Giving Tuesday 2019. I’m getting lots of “Save the Date” email messages from nonprofits. Some of them include soft asks about giving now, ahead of Tuesday. But some nonprofits are fully launching their fundraising campaigns well in advance of Giving Tuesday itself and…
Some very nice person wants to hold a fundraiser for you. GREAT! She wants you to create all the communications for it, including flyers, invitations, posts on social media, etc. UMM, NOT GREAT. Or she does it all herself and none of it is on message or brand and calls you two days before to…
Last week we shared some our favorite fundraising asks, and today we are back with a few more classics that work. To recap the first six: The Match Sponsor/Adopt The Menu Fighting Evil The Single Story The Emergency And, of course, we will again be using the fake organization The Center for Wayward Squirrels to…
The last couple of weeks we talked about ways you can ask your community to get involved with your work in ways that don’t involve donating money. With year-end fundraising coming up, today we will focus on donations with another appearance from the fake organization The Center for Wayward Squirrels to provide some sample language.…
GivingTuesday is December 3rd this year. That’s just a little over two months away! Last year, the total number of donations hit the $4 million mark (a 45% increase over 2017) with a mean gift size of $105. If you want to take advantage of GivingTuesday 2019, you need to start planning immediately. Here are…
Try this on for size… Fate would have it that in the very same month Brad Shear started as executive director at the Potter League for Animals in June of 2017, he stumbled upon one of Kivi’s workshops about short annual reports at the Association of Animal Welfare Administrators Conference. “Our fiscal year ends on…
Have you published your 2018 annual report yet? We want examples for the following types of reports to add to our annual report inspiration page: 2-4 Page Annual Reports Infographic Annual Reports Video Annual Reports Email them to kristina@nonprofitmarketingguide.com with subject line “Annual Report Example.” Your report could be included on our website or featured…
We really push for you to create a shorter, more visual nonprofit annual report here as opposed to long print reports. Shorter annual reports don’t take as many resources, can be shared more easily, and will be read more often. But whether you have an infographic, a video, a 4-page, or a 40-page annual report,…
About 100 people have taken the 2019 Nonprofit Communications Trends Survey to date (we like to hear from 1,000 – take the survey here). One of the new questions we asked is: “Which format is your nonprofit most likely to use for its next annual report? Please pick the primary format, even if you will…
Thanksgiving may be next week, but year-end is a great time to thank your supporters. If you don’t think you can pull together a thank-you video quickly, Emily Roush-Bobolz, Communications Manager at the Hemophilia Federation of America shares how she did just that. ~Kristina Guest Post by Emily Roush-Bobolz It was that time of year to send…
