Thanksgiving may be next week, but year-end is a great time to thank your supporters. If you don’t think you can pull together a thank-you video quickly, Emily Roush-Bobolz, Communications Manager at the Hemophilia Federation of America shares how she did just that. ~Kristina Guest Post by Emily Roush-Bobolz It was that time of year to send…
How annoying is it that department stores skip over Thanksgiving and go right to Christmas? This year we didn’t even make it through Halloween before you could see decorations for sale, toys being stocked, and Christmas music playing…poor Thanksgiving doesn’t stand a chance. I get it. After all, Christmas time is make-or-break for retailers and,…
If you haven’t set up some type of welcome series for new donors, you are missing out on a great chance to build a relationship. Katelyn Baughan created an automated welcome series for The Children’s Inn at NIH that nurtured new donors over time instead of throwing them into regular email marketing. Today, Katelyn shares how…
If you are excited about the prospect of doing more email fundraising around Giving Tuesday and Year End, but don’t normally send a lot of email to your list, you need a ramp-up pre-season strategy. Sudden spikes in your email volume can trigger spam warnings. With lots of nonprofit email already going to spam at year…
For years now, we’ve been urging you to clean up your email lists by deleting those email addresses that don’t engage with your content after several months (or at least suppressing them from future mailings if you don’t have the heart to actually delete them). EveryAction’s 2018 Email Deliverability report says that 24% of fundraising…
Who doesn’t love a monthly donor? These loyal supporters are the pillars of solid, progressive fundraising programs. They’re retained at an exceptionally high rate of 85-90 percent, compared to an average retention rate of 45 percent for all donors, according to the 2017 Fundraising Effectiveness Survey Report. And they stay longer – between five and seven…
Last week, in Part I of this post, I asked this question: What do you do with people on your print and email lists who haven’t responded to your content in a while? And exactly how long is “a while?” In Part I, I talked about ways to approach this question with your email list. …
If email engagement is the goal (see last week’s posts here and here on why that is) and snail mail keeps getting more expensive, it makes sense in both channels to more carefully manage who is on your mailing lists so you only send to people who may actually consume that content, right? That means…
Finding donors on social media comes down to being true to yourself and your cause. How do you make sure you’re doing that? By having a consistent voice and tone. Gary Wohlfeill explains how you can in today’s post. ~Kristina Guest Post by Gary Wohlfeill, Director of Marketing at CrowdRise Nonprofits are used to holding their narratives…
Last October, Kivi presented a webinar on thank you videos. Today’s guest, Gerard Miller, attended that webinar and sent a sweet email thanking us for the presentation. (He’s really good at thanking people!) He also sent the thank you video his organization, SwimRVA, produced and I asked him to share their creation process with you.…
You should use every event and campaign as a learning experience. Today’s post gives you some ideas what to do after it’s all over. ~Kristina Guest Post by Gary Wohlfeill Your event or campaign is officially over and it was incredible. You hit your donation goals, spread awareness about your mission, recruited new fundraisers, and so…
We’ve tried to get you thinking about your nonprofit annual report back in November, but we know a lot of you are just too focused on year-end giving to think about it. (We’ll convert you one day though!) Now it’s January. Your Nonprofit Annual Report needs to go out. No excuses. OK, so maybe you…
