No More Fundraising Thermometers – Free E-Book

I’ve never liked fundraising thermometers. For me, unless you are fundraising to increase global warming or to pay for a new heating system in your building, temperature rising in a thermometer really doesn’t make much sense as a visual for achieving fundraising goals. Sure, most people understand what you are saying, because fundraising thermometers have…

What Nonprofits Can Learn from Political Campaigns

Political campaigns, especially in presidential years, are great testing grounds for new communications and fundraising techniques that eventually transfer over to the nonprofit world. Howard Dean revolutionized small-dollar online giving and Barack Obama was the first to integrate mobile/texting both for campaign advocacy and fundraising. I wonder what we’ll learn about in the coming year?…

Asking for Money AND Something Else

Rachel Hope Allison of Big Duck presented a great webinar for us last week on multi-channel, integrated marketing and fundraising. (Missed it? All-Access Pass Holders can review the recording now.) I really like this one recommendation from Rachel: Pair an ask for a donation with a “no-money” ask during a campaign. Let me be clear…