Mixed Links for Nonprofit Marketers and Fundraisers June 22, 2012

TGIF! Ready for Mixed Links? Nancy Schwartz’s Nonprofit Messages Survey results show most messages are irrelevant to key audiences. Are you using “Aha! Messages” to boost your connection with your audience? With 76% of nonprofit messages not connecting strongly with their audiences, you might need to rethink some things. Nancy also shares Communications Is Everyone’s Job:…

Infographics & Data Visualization: Not Your Grandmother’s Pie Chart – Part 4

This is the fourth and final post in a series by Julia Reich on infographics for nonprofits. Tuesday we talked about why to use them, Wednesday we looked at using infographics as part of your marketing toolkit, and Thursday reviewed ways to get started. Today we wrap up with some additional benefits of infographics.  ~Kivi Guest…

Infographics & Data Visualization: Not Your Grandmother’s Pie Chart – Part 3

This is the third in a series of guest posts by Julia Reich on infographics for nonprofits. Tuesday we talked about why to use them, and yesterday we discussed using infographics as part of your marketing toolkit, with examples on how and where to use them. Today we’re discussing how you can get started. ~Kivi…

Infographics & Data Visualization: Not Your Grandmother’s Pie Chart – Part 2

Yesterday we talked about the rise of infographics as a growing marketing trend in the nonprofit world, and how useful they are in making complex ideas easily understandable, allowing your audiences  to learn and connect with you. Today we are looking at infographics as part of your marketing toolkit, with examples and ideas on how and…

Infographics & Data Visualization: Not Your Grandmother’s Pie Chart – Part 1

Infographics are all the rage, so I asked graphic designer Julia Reich to tell us all she knows about producing them. She’s written a four-part series we’ll share this week on the whys and hows  of nonprofit infographics.  ~Kivi Guest Post by Julia Reich of Julia Reich Design Introduction Charts. Graphs. Spreadsheets. Most organizations have important…

Infographics as Teaching Tools – Example from Tara Collins

Infographics aren’t just for making your website or Facebook wall look pretty. Tara Collins, communications director of Watershed Agricultural Council (and a Nonprofit Marketing Guide All-Access Pass Holder), recently sent me this email on how she used infographics in an executive committee meeting to help the attendees better understand her. Here is the email: Kivi – had to…

How to Coordinate a (Cheap) Successful Photo Shoot for Your Nonprofit Part I

You know what they say, “A picture is worth a thousand words.” A good photograph captures your audience’s attention in ways that words can’t. And using pictures you took with your cell phone can’t do as much as professional looking photos. But who can afford a professional photographer? Marta Lindsey with TransForm shares how she handled this…

No More Fundraising Thermometers – Free E-Book

I’ve never liked fundraising thermometers. For me, unless you are fundraising to increase global warming or to pay for a new heating system in your building, temperature rising in a thermometer really doesn’t make much sense as a visual for achieving fundraising goals. Sure, most people understand what you are saying, because fundraising thermometers have…