Conversation Bubbles

Forget the Elevator Speeches and Give Your Board Members a Word-of-the-Month

I was recently contacted by Julianne Buck, executive director of the Community Foundation of Grundy County about the Monthly Nonprofit Writing Prompts I send. She shared a great idea I knew you would want to hear about – especially those of you who deal with board members who aren’t the best at promoting your cause.…

How to Write a Collaborative Communications Strategy

When Cathy White shared with our Mentoring Program participants the collaborative process she went through to create her communications strategy, I knew other communications directors would be interested in hearing about it too. ~Kivi Guest Post by Cathy White I joined my organization, Springboard Collaborative, as the first communications professional they had ever hired. As…

Creating a Unique Value Proposition for Your Nonprofit (Part 2)

Yesterday and today, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). What is it and how do you get one? Read on! ~Kivi Guest Post by Sean Kosofsky In part 1 of this two-part blog series, we covered the first few…

Creating a Unique Value Proposition for Your Nonprofit (Part 1)

Today and tomorrow, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). What is it and how do you get one? Read on! ~Kivi Guest Post by Sean Kosofsky A unique value proposition (UVP) is an underutilized and really effective tool. But…

When You Are Asked to Market to New and Different People

This question came up recently in the Communications Director Mentoring Program: “I’ve been asked to start attracting new groups of people as volunteers and donors who are different than our current volunteers and donors. How do I do that without losing the ones we have?” This question comes up A LOT, especially in the context…