Base Your Supporter Journeys in Reality

As I revise my first book, The Nonprofit Marketing Guide, I am updating the chapters with newer approaches that weren’t commonplace 10 years ago when I originally wrote it. For example, in the chapter about defining your target communities, I spent a lot of time on personas. I’m leaving that content in there, but also…

Level Up Your Permission-Based Marketing and List Building

No matter where you are in the process of creating more effective communications and marketing for your nonprofit, you can always do more. But that means it is very easy to get overwhelmed! Here’s how we suggest you level up your permission-based marketing, list building, and segmentation. Figure out where you are first, then look…

A Basic Nonprofit Marketing Strategy, Outlined

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? When creating your nonprofit marketing strategy, we recommend that you choose from these 12 marketing goals, 12 marketing strategies, 12 marketing objectives, and scores of tactics, including both types of content and the channels through which you’ll distribute…

3 Ideas for Engagement Campaigns That Are Truly Strategic

Many nonprofits focus on creating engaging content that gets people to like, comment, share or click. And that’s great! But with a bit more thinking and planning upfront, those same content marketing campaigns could be even more strategic — producing even more impressive results. Consider trying one of these approaches. Improve Conversion on Your Highest…

How Do You Define Community Engagement?

It’s the number one goal for nonprofit communications professionals: Community Engagement. Our Nonprofit Communications Trends Reports show that year after year. But what does Community Engagement mean? Googling will produce many definitions that speak to large organizations like government agencies collaborating in various ways with other organizations within their communities. That’s not exactly what we…

Are Sad Photos a Must in Fundraising? No.

This question comes up regularly on webinars and in Facebook Groups: What kinds of photos work best in fundraising, and must they be “sad” photos? By “sad” we mean photos where people or animals look visibly upset, hurt, sad, or otherwise clearly in need of assistance. As with many questions in nonprofit marketing and fundraising,…

Only 2% of Consumers Think Brands Should Stop Advertising During the Pandemic

I know a lot of you are wondering how you should be handling your marketing and fundraising efforts right now. You are not alone in being concerned. Brands from every industry are not sure how they should proceed. But a new survey by Unruly asked over 2500 consumers how they wanted to connect with brands…

New to This Work or Just Flat-Out Overwhelmed? Ground Yourself in These Nonprofit Comms Basics

Some of you are being asked to do communications work for the first time. Others have been at it a while but feel like you’re drowning in requests and details. No matter what you are working on, there are a few really simple elements to this nonprofit communications work that you can always use to…