When You Are Asked to Market to New and Different People

This question came up recently in the Communications Director Mentoring Program: “I’ve been asked to start attracting new groups of people as volunteers and donors who are different than our current volunteers and donors. How do I do that without losing the ones we have?” This question comes up A LOT, especially in the context…

5 Objectives to Measure Internal Communications Success

Are you responsible for internal communications at your nonprofit (along with external)? It’s helpful to apply some of the same planning tools, like goals, strategies, objectives, and tactics. We’ve talked about goals for internal communications before. These include several categories: Strategic Leadership Goals Organizational Culture Goals Project Management Goals Today, let’s look at objectives for…

measuring tape

Turn Your Marketing Measurement “Shoulds” into “Could If We Wanted”

If you are feeling overworked or stressed out, someone will probably give you the advice to eliminate the word “should” from your vocabulary. “Should” applied to past things that didn’t get done induces guilt and depression. “Should” applied to the future activities creates anxiety and stress. While we often hear this advice in the context…

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Do Best Practices Guarantee Success?

When communications directors are lobbying their executive directors to approve their enrollment in our Communications Director Mentoring Program, we will occasionally get questions like this: Will participating in this program guarantee this, that or the other? Executive directors who don’t really understand communications, marketing and fundraising Of course, the answer is No. Mind you, there…

What Goes into a Nonprofit Marketing and Communications Plan or Strategy?

Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? You aren’t alone! Let’s sort it all out, so you can figure out what you really need to create. First, let’s address the definitions. Right or wrong, marketing and communications are often used interchangeably in the…

Better Asks: Getting People to Give, Volunteer, and More

Last week Kivi shared some Conversion Copywriting Tips for Nonprofits including advice like “only include one call to action” and “emphasize the why and why now.” This week, we’ll dive into some more thoughts on making that ask. First off, if you aren’t getting the results you want from your emails, appeals, and social media…

Build a Toolkit Like This for Your Supporters to Use

If you are looking for marketing, fundraising, and communications inspiration outside the nonprofit sector, I suggest you look to political campaigns before looking at corporate ones. They usually start scrappy, focus on issues, and want to recruit individuals for small-donor donations, volunteering and advocacy. Sound familiar? Every time we have a presidential election in the…