Are Sad Photos a Must in Fundraising? No.

This question comes up regularly on webinars and in Facebook Groups: What kinds of photos work best in fundraising, and must they be “sad” photos? By “sad” we mean photos where people or animals look visibly upset, hurt, sad, or otherwise clearly in need of assistance. As with many questions in nonprofit marketing and fundraising,…

Only 2% of Consumers Think Brands Should Stop Advertising During the Pandemic

I know a lot of you are wondering how you should be handling your marketing and fundraising efforts right now. You are not alone in being concerned. Brands from every industry are not sure how they should proceed. But a new survey by Unruly asked over 2500 consumers how they wanted to connect with brands…

New to This Work or Just Flat-Out Overwhelmed? Ground Yourself in These Nonprofit Comms Basics

Some of you are being asked to do communications work for the first time. Others have been at it a while but feel like you’re drowning in requests and details. No matter what you are working on, there are a few really simple elements to this nonprofit communications work that you can always use to…

Communicating about Coronavirus and Your Events, Part 2

Last week, I shared a post highlighting how the organizers of two nonprofit conferences — NTC and Create Good — were messaging attendees regarding their decision-making in the wake of the coronavirus epidemic (now pandemic). Last night, both event organizers canceled the conferences (Create Good will be online). Today, I want to do a couple…

Communicating about the Coronavirus and Your Upcoming Events

Nonprofit event planners are used to working through last-minute snafus like freak weather events and catering failures, but an epidemic on its way to pandemic status? That’s likely a new one for you. I’m participating in two upcoming conferences this spring that are doing a good job of informing attendees about their plans. Bravo to…

Make Your Comms More Meaningful with a Growth Funnel

Do you sometimes wonder where all of your communications work is headed? What’s the point? Creating a growth funnel might just be the answer you are seeking. Today’s guest blogger Jen Newmeyer — who’s also written a great new book called The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics — shows…

Strategic Road Map to Growth: 5 Tips for Nonprofits

Guest Post by Steven Shattuck of Bloomerang As nonprofits develop their brand in the community and the programming for their constituents, it becomes more important to create a concrete strategic growth plan. This plan contains the specific steps and objectives that must be reached for that nonprofit to achieve big-picture goals. The strategic growth plan…

Conversation Bubbles

Forget the Elevator Speeches and Give Your Board Members a Word-of-the-Month

I was recently contacted by Julianne Buck, executive director of the Community Foundation of Grundy County about the Monthly Nonprofit Writing Prompts I send. She shared a great idea I knew you would want to hear about – especially those of you who deal with board members who aren’t the best at promoting your cause.…

How to Write a Collaborative Communications Strategy

When Cathy White shared with our Mentoring Program participants the collaborative process she went through to create her communications strategy, I knew other communications directors would be interested in hearing about it too. ~Kivi Guest Post by Cathy White I joined my organization, Springboard Collaborative, as the first communications professional they had ever hired. As…