Communicating about Coronavirus and Your Events, Part 2

Last week, I shared a post highlighting how the organizers of two nonprofit conferences — NTC and Create Good — were messaging attendees regarding their decision-making in the wake of the coronavirus epidemic (now pandemic). Last night, both event organizers canceled the conferences (Create Good will be online). Today, I want to do a couple…

Communicating about the Coronavirus and Your Upcoming Events

Nonprofit event planners are used to working through last-minute snafus like freak weather events and catering failures, but an epidemic on its way to pandemic status? That’s likely a new one for you. I’m participating in two upcoming conferences this spring that are doing a good job of informing attendees about their plans. Bravo to…

Make Your Comms More Meaningful with a Growth Funnel

Do you sometimes wonder where all of your communications work is headed? What’s the point? Creating a growth funnel might just be the answer you are seeking. Today’s guest blogger Jen Newmeyer — who’s also written a great new book called The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics — shows…

Strategic Road Map to Growth: 5 Tips for Nonprofits

Guest Post by Steven Shattuck of Bloomerang As nonprofits develop their brand in the community and the programming for their constituents, it becomes more important to create a concrete strategic growth plan. This plan contains the specific steps and objectives that must be reached for that nonprofit to achieve big-picture goals. The strategic growth plan…

Conversation Bubbles

Forget the Elevator Speeches and Give Your Board Members a Word-of-the-Month

I was recently contacted by Julianne Buck, executive director of the Community Foundation of Grundy County about the Monthly Nonprofit Writing Prompts I send. She shared a great idea I knew you would want to hear about – especially those of you who deal with board members who aren’t the best at promoting your cause.…

How to Write a Collaborative Communications Strategy

When Cathy White shared with our Mentoring Program participants the collaborative process she went through to create her communications strategy, I knew other communications directors would be interested in hearing about it too. ~Kivi Guest Post by Cathy White I joined my organization, Springboard Collaborative, as the first communications professional they had ever hired. As…

Creating a Unique Value Proposition for Your Nonprofit (Part 2)

Yesterday and today, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). What is it and how do you get one? Read on! ~Kivi Guest Post by Sean Kosofsky In part 1 of this two-part blog series, we covered the first few…

Creating a Unique Value Proposition for Your Nonprofit (Part 1)

Today and tomorrow, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). What is it and how do you get one? Read on! ~Kivi Guest Post by Sean Kosofsky A unique value proposition (UVP) is an underutilized and really effective tool. But…