When You Are Asked to Market to New and Different People

This question came up recently in the Communications Director Mentoring Program: “I’ve been asked to start attracting new groups of people as volunteers and donors who are different than our current volunteers and donors. How do I do that without losing the ones we have?” This question comes up A LOT, especially in the context…

5 Objectives to Measure Internal Communications Success

Are you responsible for internal communications at your nonprofit (along with external)? It’s helpful to apply some of the same planning tools, like goals, strategies, objectives, and tactics. We’ve talked about goals for internal communications before. These include several categories: Strategic Leadership Goals Organizational Culture Goals Project Management Goals Today, let’s look at objectives for…

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Do Best Practices Guarantee Success?

When communications directors are lobbying their executive directors to approve their enrollment in our Communications Director Mentoring Program, we will occasionally get questions like this: Will participating in this program guarantee this, that or the other? Executive directors who don’t really understand communications, marketing and fundraising Of course, the answer is No. Mind you, there…

Better Asks: Getting People to Give, Volunteer, and More

Last week Kivi shared some Conversion Copywriting Tips for Nonprofits including advice like “only include one call to action” and “emphasize the why and why now.” This week, we’ll dive into some more thoughts on making that ask. First off, if you aren’t getting the results you want from your emails, appeals, and social media…

Build a Toolkit Like This for Your Supporters to Use

If you are looking for marketing, fundraising, and communications inspiration outside the nonprofit sector, I suggest you look to political campaigns before looking at corporate ones. They usually start scrappy, focus on issues, and want to recruit individuals for small-donor donations, volunteering and advocacy. Sound familiar? Every time we have a presidential election in the…

Must You Limit Your Goals and Strategies to Be Successful? Maybe Not.

For the ninth edition of the Nonprofit Communications Trends Report, I wanted to go deeper into the communications goals and strategies nonprofits were using. I assumed that organizations with fewer high priority goals and strategies would be more effective. My educated guess was wrong. The most effective organizations reported what I originally thought was a…