Why Visitors Abandon Your Website (And How to Fix It)

Don’t let your website visitors get away! Use these tips from Spencer Brooks of Brooks Digital. ~Kristina Guest Post by Spencer Brooks Last year, I uncovered some data that shocked me. I was browsing through one of our client’s Google Analytics reports when I came across an alarming trend. There, in the demographic data, lay…

Carter Center versus Clinton Foundation . . . A Tale of Two Audiences (An #npcomm Showdown)

Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the strategies in sync? Where do they diverge? What can you learn from that? We are calling it The Showdown, and we will often declare “winners,” but that part is really just…

Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Learn how to find your ideal audience on Facebook in this month’s guest post by Drew Bernard of ActionSprout. ~Kristina Guest Post by Drew Bernard, Founder and CEO of ActionSprout Facebook targeting is one of the most powerful ways nonprofit page managers can increase reach. The social network’s incredibly accurate targeting options for ads have long made it easy…

Your Nonprofit’s Newsletter: You Are Not the Target Audience

I’ve started guest blogging for BoardAssist, which offers great advice to board members about how they can be more effective, and to nonprofit staff about working with boards. I’m reprinting my first post here from the BoardAssist blog, which is directed towards board members themselves, but I hope it will be a helpful read to…

Think You Know Your Audience? Yeah, So Did I

Yesterday, I shared a worksheet to help you create personas, which is a technique to focus your communications on the people who matter most to your success. Today, Haila Yates shares the story of how her nonprofit is using the personas they are creating to make better marketing and communications decisions.  ~Kivi Guest Post by…

Connecting with Your REAL Target Audience

Nancy Schwartz and I talked this morning about how nonprofits need to stop trying to reach out to the mythical “general public” and instead focus on the specific groups of people who matter most to your success. We recorded our conversation for you. Nancy and I will be spending lots of time working closely with…

Who’s Your Target Audience? Please Not the General Public!

We chant it together in my in-person nonprofit marketing trainings: “There is no such thing as the general public. There is no such thing as the general public.” If you are spending time and money trying to reach the general public with your nonprofit’s message, you are wasting it. All of it. OK, maybe just…

Connecting with Your Audience – A Fundraising Essential

There is no such thing as the “general public” in nonprofit communications, and especially in fundraising. From the core of your message to how you deliver it, your communications need to target specific people or at least specific groups of people. But if developing a targeted communications plan is a new concept for you, knowing…