Freebie: How to Write a Great Elevator Pitch – The Recording

Did you miss this month’s free webinar on how to write a nonprofit elevator pitch? No worries – the recording is now available online and it’s free with registration. During the webinar, I reveal my five favorite formulas for nonprofit elevator pitches and apply them to real nonprofits who participated in the webinar live, including…

How to Write a Great Elevator Pitch – Free Webinar

Wake Forest University’s business school is holding its 10th Annual Elevator Competition soon. Teams of MBA students have to pitch their business plans to venture capitalist judges during a two-minute elevator ride. The finalists then get to make a 20-minute presentation on their business plans, with the winners getting cash and prizes. I first mentioned…

Who’s Your Target Audience? Please Not the General Public!

We chant it together in my in-person nonprofit marketing trainings: “There is no such thing as the general public. There is no such thing as the general public.” If you are spending time and money trying to reach the general public with your nonprofit’s message, you are wasting it. All of it. OK, maybe just…

Nonprofit Tagline Challenge: Name My Fundraiser!

Photo by celebdu on Flickr Calling all of you wonderfully creative, zany, clever, and even snarky nonprofit communicators! Now is your chance to put to work what you’ve learned from Nancy Schwartz’s Nonprofit Tagline Report on a real fundraising campaign. And you can go wild because it’s not something your boss has to approve. And…

Quick and Dirty Marketing Strategies in Action

During last week’s webinar on “How to Write a Quick and Dirty Marketing Strategy”, I worked through the three most important questions with three volunteers, while all of the other participants chatted in their suggestions too. Those three questions are 1) What you you trying to do — specifically, what are trying to get someone…

Who Has the Best Nonprofit Tagline? You Decide.

Nancy Schwartz at Getting Attention wants your votes on the best nonprofit taglines for her first-ever Getting Attention Nonprofit Tagline Awards. The tagline finalists you’ll see in the poll have been carefully culled from the more than 1,050 taglines submitted to the recent Getting Attention Tagline Survey. While they may all be good, let’s decide…

How to Talk to 20-Somethings about Volunteering

Volunteering is a significant part of the identity of Generation Y – people in their 20s – because they grew up doing it. Service learning has been fully integrated into many high schools and college-bound teens know that admissions officers love community service. Volunteering is so well ingrained in the Gen Y culture that a…