Email Segmenting: Is That Data Worth Gathering?

I’m working with a client to figure out ways they *wish* they could segment their email list in the future, so they can start collecting the data to do so now. It’s a very interesting conversation. Like most visionary conversations, you end up with a long list of possibilities. Some are more demographic in nature (e.g.…

Embracing Your Community’s Voice: The Art of Incorporating Your Community as Co-Producers of Content

Last week Diane Greenhalgh shared some tips on how to get your staff involved in creating content for you. Today she shares how to get your community of clients or supporters to help. ~Kivi Guest Post by Diane Greenhalgh of the Pulmonary Hypertension Association While there are certainly tactics for including constituent produced content in your editorial lineup, which…

Predicting Nonprofit Marketing Trends – Do We Agree?

Last week, I presented the lunch keynote at the AMA’s Cause Camp in Lincoln, NE.  Participants held up a colored index card to indicate their answer to each question posed in the deck. You can play along too.  Whenever you see the “Yes, No, Maybe” choices across the bottom of the slide, pick your answer…

Talk to the Angel in Your Donors – Not the Bookkeeper [FREE Webinar]

When you write your donor communications, are you speaking to your donor’s inner angel or to their inner bookkeeper? The inner angel is the part of your supporter who decides to give you a donation or to volunteer their time with you because you have touched them in some way, and that angel wants to…

Email Frequency Up and Direct Mail Down? Nope.

I bet the conventional wisdom about how often nonprofits send email and direct mail to their supporters is this: nonprofits are sending direct mail less frequently over the last four years and sending email more frequently. But that’s not what our data says. At Nonprofit Marketing Guide, we’ve surveyed thousands of nonprofits for each of…

How Are You Segmenting Your Email? Please Share!

  I’ve declared April as Email Segmenting Month. I’ll be blogging about it a bunch, and presenting a new webinar on April 29. l’d love to highlight your experiences with segmenting your email list, so please take a moment to share a quick story or two with me. (Not sure what I mean? Here’s a post…

Your Nonprofit’s Newsletter: You Are Not the Target Audience

I’ve started guest blogging for BoardAssist, which offers great advice to board members about how they can be more effective, and to nonprofit staff about working with boards. I’m reprinting my first post here from the BoardAssist blog, which is directed towards board members themselves, but I hope it will be a helpful read to…

Prospect Research: A Breach of Privacy, or a Best Practice?

Learning about a prospective major donor is important to cultivating that relationship. But many fundraisers feel researching prospects in the Internet Age is too creepy. Author, speaker, coach and fundraising consultant, Amy Eisenstein, shows you how to get the info you need without becoming a creeper.  Amy also has a special offer for our readers –…

Putting the “Key” Back in “Key Messages”

Kristan Allen and her work as the director of marketing and communications for The Mentoring Partnership of Southwestern Pennsylvania were featured in my book Content Marketing for Nonprofits. She took part in our first Book Club discussion panel a few weeks ago and had such great things to say, we asked her to share her insight with you.…

Take the Nonprofit Marketing Maturity Quiz Online

[UPDATED DECEMBER, 2018. PLEASE NOTE WE HAVE MORE FULLY DEVELOPED THE MARKETING MATURITY APPROACH. PLEASE REFER TO THIS POST FOR MORE!] In my work, I’ve found that nonprofits mature through three stages that reflect their attitudes and approaches to communications, marketing, and fundraising.  I describe these three phases in Content Marketing for Nonprofits (Amazon).  I created an…

3 Questions BEFORE Plunging Your Nonprofit into a New Social Media Channel

Are you looking to branch out in social media beyond Facebook? Is it time for your nonprofit to see other networks? Kerri Karvetski shares three questions you need to ask yourself before going ahead.  You can learn more from Kerri about how to design social media campaigns later this month in Advanced Social Media Strategies: Running…

Mobile Marketing and the Wizard of Oz

This month’s post from Jenifer Snyder of mGive looks at how you can apply mobile fundraising and marketing lessons from the classic Wizard of Oz.  ~Kivi Guest Post by Jenifer Snyder, Esq.,  Executive Director of The mGive Foundation This year the Academy Awards will feature a tribute to the classic and beloved film The Wizard of Oz,…