Checklist: Is My Message Relevant?
As part of my webinar “So What and Who Cares: How to Make Your Messaging More Meaningful and Memorable,” I share this quick checklist to help ensure that your messages are as relevant as possible.
Mixed Links for Nonprofit Communicators June 29, 2012
Enjoy this week’s edition of Mixed Links! It’s time for the 2012 Nonprofit Tagline Awards (The Taggies) again! I will be judging the contest again this year and encourage you to submit your entry to Nancy Schwartz. It’s free and fast and all entrants will be invited to a free webinar (Aha! Messages: 4 Ways to Test Message Relevance) and…
Question: How Does Your Communications Position Your Nonprofit?
Here’s another chance to get your nonprofit included as an example in my new book. This time, I’m asking about how you are using your communications to position your nonprofit in different ways. Nonprofits can use their communications to position their organizations in many different ways. If you had to pick one goal for how…
Mixed Links for Nonprofit Marketers and Fundraisers June 22, 2012
TGIF! Ready for Mixed Links? Nancy Schwartz’s Nonprofit Messages Survey results show most messages are irrelevant to key audiences. Are you using “Aha! Messages” to boost your connection with your audience? With 76% of nonprofit messages not connecting strongly with their audiences, you might need to rethink some things. Nancy also shares Communications Is Everyone’s Job:…
Answering So What and Who Cares? Preso on Relevant Messaging
Yesterday I presented the lunch keynote for AFP Charlotte on how to make your messaging more relevant, so you are always answering So What? and Who Cares? Those two questions are constantly at work in our heads, both consciously and subconsciously, filtering the thousands of messages we see and hear each day. Use one or more of the…
THIS is Why You Need a Content Strategy
I’ve been working on ways to explain how a nonprofit’s content marketing strategy is different from all the same old nonprofit communications you may have been publishing all along. So I made this chart yesterday. I posted it to Facebook last night and based on the positive reaction there, I hope you’ll like it too.…
Mixed Links for Nonprofit Marketers June 15, 2012
Happy Friday, everyone! Here’s this week’s Mixed Links. Communications Guidestar gives some tips on how to handle social media when you aren’t really into it. If you are among the 74% who use your org’s mission statement when talking to your supporters or donors, you have a problem. Most mission statements really only speak to those inside…
Can’t Miss Online Fundraising Training from One of Our Faves
I don’t promote a lot of stuff that costs you money on this blog outside of our training here at Nonprofit Marketing Guide, but I am making an exception because Kerri Karvetski has put together a training on online fundraising that is going to be incredible. If you have an All-Access Pass with us then…
How to Make Your Messaging More Relevant
I’m headed to Austin, Texas today to teach a workshop I’m calling “So What and Who Cares? Getting Your Communications Right in 2012” for the Texas Association of Nonprofit Organizations. You answer the So What? question by making your messaging as relevant as possible to the people you are communicating with. But what does that…
Successful Online Fundraising Campaigns – Tips from @karvetski
Kerri Karvetski is a wonderful nonprofit copywriter and online strategist (and she also teaches the webinars in our Social Media Starter Kit series). I recently interviewed Kerri for some tips on how to put together a good online fundraising campaign. Kerri’s Campaign Tips: Develop a Story Arc with Multiple Emails Set Public Goals with Your…
Video Interview: VolunteerMatch’s Content Marketing Strategy
I recently interviewed Robert Rosenthal, vice president of communications and marketing at VolunteerMatch. Robert talks about how VolunteerMatch has moved away from paid advertising toward content marketing — creating multimedia content that draws people in. For VolunteerMatch, those people fall into two institutional audiences: nonprofits and corporations. Watch as Robert outlines the strategy. (Sorry the…
Consistent Messaging Across Channels: The Crawl, Walk, Run Method to Consolidated Marketing
Facebook, website, direct mail, blogs, Twitter, etc. There are so many different ways to communicate with your supporters now, but how can you make sure all of those channels are integrated? Lu Esposito shares some simple, easy steps to make sure your marketing channels are all in sync. ~Kivi Guest Post by Lu Esposito of the…