Rough Draft of a Nonprofit Social Media Policy

During last week’s webinar on Creating a Social Media Policy for Your Nonprofit, we used the Policy Tool for Social Media to create a rough draft of a policy. The online interview in the tool includes 12 questions, and I asked the 30 or so webinar participants to pick the answers via GoToWebinar polling. What…

Does Your Social Media Policy Let Staff Be Real?

I’m putting together a new webinar called Creating a Social Media Policy for Your Nonprofit (it’s on Wednesday, April 28 at 1:00 p.m. ET). As I’m thinking about the variations I’m seeing in social media policies, I’m measuring them up against what I’ve been using as the “good nonprofit marketing through social media” yardstick: Does…

Creating an Online Marketing Strategy in Two Hours at #10NTC

Last week at the Day of Service at the Nonprofit Technology Conference in Atlanta, I met with Executive Director Megan Anderson and Volunteer Coordinator Courtney Hodges of the Furniture Bank of Metropolitan Atlanta. Each year, the NTEN community helps scores of local nonprofits in the conference’s host city, and this year I signed up to assist…

Video Review of “Brandraising”

Here’s a video review of Sarah Durham’s new book, Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications.  Watch to learn how to get me to buy a copy for you! Kivi Reviews “Brandraising” by Sarah Durham from Kivi Leroux Miller on Vimeo. Kivi Leroux Miller of Nonprofit Marketing Guide.com reviews “Brandraising: How Nonprofits Raise…

Ensure Your E-News is Read – Not Dead – on Arrival

I just wrapped up an hour-long teleconference for Network for Good’s Nonprofit 911 series titled “Ensuring Your E-Newsletters are Read – Not Dead – On Arrival This Year.” The focus of the call was on creating a newsletter strategy that really provides value for your readers. I created two new pages at Nonprofit Marketing Guide…

Integrating Your Website, Email Newsletter and Social Media Sites

Tomorrow I’m presenting a brand new webinar on How to Integrate Your Website, Email Newsletter, and Social Media Sites. It was the #1 requested topic in last fall’s survey of what you wanted to see on the weekly webinar series schedule. I have to admit, it’s a rather ambitious topic for one hour. I’m in…

What Nonprofits Can Learn from Politico’s Success

Last week I had the opportunity to chat with Politico’s managing editor, Bill Nichols, over a dinner hosted by the Friedman Foundation for Educational Choice. (I was there to teach local and state school choice advocates how to develop nonprofit marketing strategies.) Bill gave a fascinating presentation about the start-up of Politico, emphasizing many of…

Which is More Powerful in Messaging: Emotions or Facts?

If you ask veterans of hard-fought political campaigns which matters most, what a person feels or what a person thinks about your candidate, without exception, they will tell you that heart overrules head in the voting booth. The same goes for the way we make purchasing decisions, the way people vote on juries, and  whether…