Objectives for Your Nonprofit Communications Plan

In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Today let’s talk about the types of objectives you should have in your communications plan. Objectives are the SMART steps you take to achieve a strategy, and at Nonprofit Marketing…

12 Communications Strategies for Nonprofits

You set goals, like these twelve communications goals for nonprofits, including community engagement, raising awareness of issues, and fundraising. And every day you manage tactical communications channels like email, social media, print marketing, PR and more. But what’s in the middle? What connects that tactical work to the larger goals? The answer is Communications or…

What Should You Measure? Ask These 5 Questions First

I just finished up our two-part webinar series on how to measure the effectiveness of your communications work. (If you missed it, All-Access Pass Holders get access to the recordings). Part of the challenge with answering the “what should we measure” and “what numbers should I pay attention to” questions for nonprofits is that it…

What to Do Now That Your Fundraising Campaign Is Over

You should use every event and campaign as a learning experience. Today’s post gives you some ideas what to do after it’s all over. ~Kristina Guest Post by Gary Wohlfeill Your event or campaign is officially over and it was incredible. You hit your donation goals, spread awareness about your mission, recruited new fundraisers, and so…

How Nonprofit Communicators Can Measure Awareness

It’s my least favorite goal for nonprofit communicators: Brand Awareness. Why? Because it’s vague and hard to measure, and therefore hard to know what will really work best to increase it. Nevertheless, raising brand awareness is a top goal for many nonprofit communications departments, according to our research.  The argument for the goal goes like this:…

How Nonprofits Can Use Text Messaging

Have you tried mobile fundraising or contacting your supporters via text? Alexa Lemzy shares some ways you can get started in today’s post. ~Kristina Guest Post by Alexa Lemzy Texting is one of the most effective ways to communicate to a large number of people. Nonprofits and charity organizations that want to effectively reach more people should…

Is Community Engagement or Awareness Essential? Depends on Your Mission.

Will the way an arts organization approaches its communications work vary significantly from a social service agency? Over the seven years that we’ve done the Nonprofit Communications Trends Report, we’ve seen few significant differences between nonprofits with different missions. For example, in this year’s report across the 10 mission categories, there are no significant differences…

6 Steps to Starting A Peer-to-Peer Fundraising Campaign

Last month Rob Wu, CEO of CauseVox, shared tips he learned from some successful peer-to-peer fundraising campaigns.  Today, Candace Cody of CauseVox joins us to talk about how to start your own peer-to-peer fundraising campaign. ~Kristina Guest Post by Candace Cody of CauseVox Peer-to-peer fundraising campaigns yield significant benefits: more donations, more awareness, more relationships,…

Raising Awareness for Your Cause – Nonprofit Blog Carnival

Welcome to this month’s edition of the Nonprofit Blog Carnival, a roundup of great blog posts on a topic of interest to the nonprofit community. Our topic is raising awareness, which was great timing with the Ice Bucket Challenge phenomena, so let’s start there. The Ice Bucket Challenge In addition to raising a mind-boggling amount…