How Are You Segmenting Your Email List?

Coming up with a real strategy for how to segment your email list is one of the changes I recommend nonprofits make in 2014. I’m working with a favorite client this month on making some of those strategic decisions about how they can build out the records in their email list so they can segment…

Mixed Links for Nonprofit Marketers January 24, 2014

TGIF! Let’s have some Mixed Links… Although we won’t be making the trek to the Nonprofit Technology Conference (NTC) this year due to a schedule conflict, we still recommend this conference to all nonprofit communicators. Regular registration for this year’s conference, which takes place in DC, ends January 31st. NTEN also just posted What’s New…

7 Changes to Make in 2014 [Infographic and Recording]

Over 1,000 nonprofits registered for our free webinar 7 Changes to Make in 2014 where we reviewed several steps you could take to keep your nonprofit’s marketing and fundraising moving in the right direction in 2014, no matter your experience on the topic. We got such a great response to our action steps, we decided…

Stop Using Mr. and Mrs. in Annual Report Donor Lists

It’s that time of year again: annual report season. That can also mean donor list season, full of all the headaches that come with compiling it. And if something is giving you a headache, that means we are getting questions about it here at Nonprofit Marketing Guide. I am not a fan of using Mr.…

Which is Most Effective: Print, Email, or In-Person?

When we were putting together the questions for the survey for the 2014 Nonprofit Communications Trends Report, one of top suggested questions was, “What one type of content do you think is most effective for your organization, regardless of the amount of time you spend producing it?” We provided a list to pick from and…

Marketing Morsels and Other Tips for 2014

On Wednesday, I’m hosting a free webinar on 7 Changes to Make in 2014. You can register below or here if you don’t see the form. One of the seven changes is to Create More Marketing Morsels. The majority of people who see your communications will pay attention to only the tastiest little bits of…

Your Job Title Can Change Your View of Communications

One of the more interesting parts of this year’s 2014 Nonprofit Communications Trends Report is how the responses vary by job title. This is the first year that we asked for job title, as well as age (that’s another post). Take what you consider to be a top communications challenge, for example. If you are…

2014 Nonprofit Communications Trends Report [Infographic]

We spent the last month compiling and analyzing the answers from the 2,100+ nonprofit professionals who completed our annual communications trends survey. Now it’s time to officially release the 2014 Nonprofit Communications Trends Report! We’ll be posting some of the more interesting results over the next few weeks, but here is the infographic with key…