The 2020 Nonprofit Communications Trends Report has both good news and bad news to share, compiled from the answers of 625 nonprofit communications professionals who took our annual survey in November 2019.
It’s free to download. I am also presenting a free webinar on Thursday, January 30 on the Trends Report results. During the webinar, I will also share some of the details that didn’t make it into the main report.
Here’s what you’d find in the Trends Report . . .
The Bad News
- Nonprofits are not adopting best practices for email engagement, which could soon result in major failures in their ability to use email successfully. I’ll blog about this more in detail tomorrow and we are hosting a training series in February on Email Marketing Trends for Nonprofits where you can learn how to avoid some of the dire predictions in the report.
- While still investing significant amounts of time on social media, nonprofits are not widely adopting some of the approaches that create the most engagement.
- While the communications workload continues to grow, the average size of a nonprofit communications team has not grown to keep pace.
The Good News
- For the first time, we have data on the priority objectives for nonprofit communications teams to round out our previous research on the most common goals, strategies, and tactics. We are hosting our Communications Planning That Works webinars next week and we’ll incorporate and share in detail all of this new data.
- Nonprofits are shifting their communications teams to more effective structures like Integrated and Centralized Teams and away from less effective models like Internal Agencies and CEO-led Teams. And we continue to learn more about what makes teams effective.
- Communications staff mostly feel valued and respected in their organizations. The more senior you are and the more control you have over your workload, the more likely you are to feel that way.
Nonprofit communicators also shared with us:
- Which projects they like most and least.
- What they think they could do to improve their own productivity or effectiveness, and what colleagues could do to help them.
- Which professional skills they would like to develop in 2020.
We’ll be blogging and training on most of this throughout 2020, but don’t wait: Get your copy of the 2020 Nonprofit Communications Trends Report now.