Need an Email Newsletter Provider?

Using e-newsletter service providers is a great idea as they will handle subscribes, unsubscribes, bounces, etc. rather than those messages appearing in your inbox and you managing your contact list by hand. They also offer great analytical tools to help you measure the effectiveness of your email newsletters. For a review of the different providers…

Strategy Fundamentals: Know Your Audience

There is no such thing as the "general public" in nonprofit marketing!

The "general public" includes everyone from your three-year-old neighbor to your eighty-year-old grandma. It includes Wall Street brokers, single moms, cowboys, transvestites, and everyone up and down your street and in your office building. Do you care what every single one of these people think about your issues and organization? If you are smart, the answer is NO!