How Well Do You Know Your Supporters?

Four Ways to Get to Know Them Better Rule number one in nonprofit marketing is defining and knowing your target audience. Who are you writing that newsletter for, or hoping will see that flyer? Who do you want to follow you on Facebook and Twitter? Getting to know your supporters, volunteers, clients, and other participants…

Three Keys to Successful Content Creation for Nonprofits

Over the last several weeks, I've shared four video interviews with nonprofit communications pros, talking about how they create and manage content on their websites, email, and social media. Kristin Johnson, online editorial manager with the National Wildlife Federation, talked about managing about one hundred contributors to their website William Neuheisel, communications manager with DC Central…