Nonprofit staff are always busy and often have more job responsibilities than they can possibly accomplish. That leads to lots of implementation without strategic thinking. Whether it's a quick and dirty plan or an an in-depth, comprehensive strategy, give some thought to your marketing campaigns before you implement them.

Here is a basic outline for a nonprofit marketing strategy:

Marketing Goals (what the program needs to accomplish through its communications)

Environmental Analysis (the conditions under which the program must operate)

Audience and Segmentation (who the program is communicating with and their interests and needs)

Messaging (what specific messages are likely to work with the target audiences)

Marketing Tactics (how to deliver the messages to the audiences)

Recommended Short-term Steps (what you should do in the next six months)

Recommended Long-term Steps (what you should do beyond six months)

Strategy Metrics (how to measure the impact of strategy implementation)