List churn — the drops in your list size as people change email addresses without telling you or unsubscribe from your list — is inevitable. Many nonprofits lose 20-30% of their lists each year to this natural turn-over. How can you combat the churn and keep your list growing? Here are a dozen tactics you can use to keep your email list growing. (more…)
I can’t tell you how many times I’ve heard nonprofits say, “Well, we do have a website, but it sucks.” You can do better than that, no matter how small your nonprofit may be, if you focus on the most important elements first. Here’s the 10-point checklist I use to give the home page of a nonprofit website a quick evaluation.