A Marketing Bank is a a single location where you store all of the stuff that you need, and that you are often asked to provide to others. Building your marketing bank will save you tons of time, because you’ll always know where to look for that logo, program description, color palette, etc. And you can also send staff and volunteers right to it, so you aren’t constantly forwarding files to others, saving even more time. You can store your bank on a shared drive, ideally where others can access it remotely.
Logos, in various sizes and colors
Online and print resolution, color and black-and-white. Include resolution, size, and/or colors in the file names so it’s easy to see which is which.
Bios and Head Shots
All those chunks of text that you use over and over. That includes your mission and vision statements, plain-English descriptions of your programs, your history, your elevator speeches, staff bios, press release boilerplate, organizational Frequently Asked Questions, and anything else that you find yourself frequently copying and pasting.
Or links to organizational master calendars as well as editorial calendars.
Your editorial and design guidance. Much time is wasted correcting inconsistencies in everything from your branding, which includes how staff use your logo, colors, or fonts, to which editorial styles you prefer (anyone want to argue about serial commas?). Spare yourself and everyone else who creates content for you the misery of these arguments by creating style sheets.
Facts and Stats
Links to Others
For example, to your favorite resources that you want others to take advantage of too.