#GivingTuesday 2015 Results: 1 Million Gifts Make a Record-Breaking Day

Love it or hate it, #GivingTuesday has become a VERY BIG DEAL for nonprofits. By every measure, this giving day has exploded into a new, influential holiday. According to the Case Foundation, which set out this year to measure the collective reach of Giving Tuesday, total online donations processed on Giving Tuesday more than doubled from…

No Time For a Full Campaign? My 3 Must-Do Tactics for Your Year-End Online Fundraiser

Recently, a nonprofit communicator asked me, what are the top three things small nonprofits should do between now and the end of the year to boost online fundraising? If you are a Nonprofit Marketing Guide pass holder, be sure to check out the recording and slides for “The Beginner’s Guide to Planning a Successful Year-End…

6 Steps to Starting A Peer-to-Peer Fundraising Campaign

Last month Rob Wu, CEO of CauseVox, shared tips he learned from some successful peer-to-peer fundraising campaigns.  Today, Candace Cody of CauseVox joins us to talk about how to start your own peer-to-peer fundraising campaign. ~Kristina Guest Post by Candace Cody of CauseVox Peer-to-peer fundraising campaigns yield significant benefits: more donations, more awareness, more relationships,…

The 5 Questions Nonprofits Always Ask Me About Fundraising Emails

I love writing email appeals — diving deep into an issue, learning about the inspiring work that nonprofits do, and weaving words that inspire generosity. When I teach others how to write email appeals — through webinars, trainings and consulting work — I get peppered with questions. Some about content, but a lot about mechanics. A good…

Calendar Confusion: Year-End Communications on a Summer Fiscal Year

  How do you handle calendar year-end (November-December) communications when your nonprofit’s fiscal year actually ends June 30? That question came up today during our Sharing Your Progress Accelerator program. Here’s the conundrum: If you try to talk about your accomplishments from the last 12 months in December, you are technically in the middle of your…

6 Things You Must Discuss In Your Year-End Online Fundraising Planning

December is coming. DECEMBER IS COMING! For a lot of nonprofits, that means the biggest online fundraising campaign of the year is right around the corner. Are you ready?    The first thing I always recommend in year-end fundraising planning? Have a brainstorm. What should you cover? Here are 6 elements to discuss and decide…