How We Used Segmenting to Increase an Email Newsletter Open Rate to 64%

Here at Nonprofit Marketing Guide, we’ve been experimenting with how we send our Wednesday email newsletter. We wanted to see what would happen if we sent the newsletter in segments, based on current engagement. Last fall, our newsletter open rate was averaging 18-20%. That’s not horrible, but I wanted to understand what was really going…

We Are Running an Email Re-Engagement Campaign and People Have Feelings

It’s an email marketing best practice to keep a healthy mailing list. And that’s not just one of those shiny new things “marketing gurus” tell you to do that don’t really matter in the long run – having an outdated email list will affect your email deliverability. And email deliverability measures how successful an email…

3 Email List Building Pop-Ups for Your Website

During Tuesday’s webinar, we’ll be sharing a ton of great nonprofit examples from our Inspiration Files. Here’s a little preview of some of the website lightboxes or pop-ups we’ve seen and loved recently. These are specifically for building your email list. We’ll share some used to generate donations on the webinar and on the blog…

BB4N (Abbreviation for Bye Bye For Now)

You Need to Fix Your All or Nothing Email List

If the results of our informal webinar poll last week are any indication, about 2/3rds of nonprofits can’t or haven’t customized their email unsubscribe pages. That’s the page that people get when they click “unsubscribe” or “manage email preferences” at the bottom of your mass emails. Last week, I shared three great examples of unsubscribe…

People with Speech Bubbles

How to Connect Email Engagement to Your Big Goals

This week I’ve spent several days working over our marketing metrics here at Nonprofit Marketing Guide, especially related to email engagement. Our CRM tells us who is engaged and who isn’t according to a basic test: If they have opened or clicked any email or filled out a web form in the past 90 days, they…