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How to Connect Email Engagement to Your Big Goals

This week I’ve spent several days working over our marketing metrics here at Nonprofit Marketing Guide, especially related to email engagement. Our CRM tells us who is engaged and who isn’t according to a basic test: If they have opened or clicked any email or filled out a web form in the past 90 days, they…

6 Ways to Grow Your Email List with Facebook

Guest Post By John Haydon If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Dramatically declining reach is the biggie. Facebook giveth and Facebook taketh away. Here’s the thing: Facebook…

Why You Should Implement an Automated Email Welcome Series for New Donors

If you haven’t set up some type of welcome series for new donors, you are missing out on a great chance to build a relationship. Katelyn Baughan created an automated welcome series for The Children’s Inn at NIH that nurtured new donors over time instead of throwing them into regular email marketing. Today, Katelyn shares how…