Great Example: Audubon Nails Post-Election Email Messaging

Long-time readers know I am a sucker for (1) good metaphors, (2) timely newsjacking, and (3) well-done email messaging. The National Audubon Society nailed all three with their recent email campaign. On November 3, Election Day, the subject line was “Today is Election Day, Don’t Wing It.” Bonus points for the pun. On November 7,…

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Is Email More Inspiring Than Social Media?

According to the newly released 2020 Global Trends in Giving Report, it is! This surprised me as our Nonprofit Communications Trends Surveys usually has nonprofit communicators ranking social media as more important than email. Maybe it’s time for that mindset to switch? Here is what the report says: 26% of donors worldwide say that email…

Level Up Your Permission-Based Marketing and List Building

No matter where you are in the process of creating more effective communications and marketing for your nonprofit, you can always do more. But that means it is very easy to get overwhelmed! Here’s how we suggest you level up your permission-based marketing, list building, and segmentation. Figure out where you are first, then look…

How We Used Segmenting to Increase an Email Newsletter Open Rate to 64%

Here at Nonprofit Marketing Guide, we’ve been experimenting with how we send our Wednesday email newsletter. We wanted to see what would happen if we sent the newsletter in segments, based on current engagement. Last fall, our newsletter open rate was averaging 18-20%. That’s not horrible, but I wanted to understand what was really going…

We Are Running an Email Re-Engagement Campaign and People Have Feelings

It’s an email marketing best practice to keep a healthy mailing list. And that’s not just one of those shiny new things “marketing gurus” tell you to do that don’t really matter in the long run – having an outdated email list will affect your email deliverability. And email deliverability measures how successful an email…