Yes, Your Open Rates Are Wrong. But You Can Still Use Them.

I’ve received several emails in response to Tuesday’s post about other ways to measure email engagement asking about the accuracy of open rates. The main concern is that if the open rate data is bad, any additional analysis like I suggested is also bad. For example, you might categorize someone improperly, and more likely as…

Carter Center versus Clinton Foundation . . . A Tale of Two Audiences (An #npcomm Showdown)

Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the strategies in sync? Where do they diverge? What can you learn from that? We are calling it The Showdown, and we will often declare “winners,” but that part is really just…

Marketing Fundraising Events: The Ultimate Checklist

Holding a fundraising event soon? Use these tips from Kerri Moore, Director of Marketing at Booster to get the word out. And add your tips in the comment section below ~Kristina Guest Post by Kerri Moore of Booster Marketing your fundraising event is a necessity to attract attendees. After all, if people don’t know about your event or…

How NPR and PBS Engage Digital Audiences (An #npcomm Showdown)

Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space.  Where are the strategies in sync? Where do they diverge? What can you learn from it?  We are calling it The Showdown, and we will often declare “winners,” but that part is really just…

Making Sense of Your Nonprofit’s Google Analytics

It’s time for another budget-friendly (but content-rich) webinar! Join us this Thursday for a BRAND NEW Webinar: Making Sense of Your Nonprofit’s Google Analytics Presented by Eric Squair Thursday, May 12, 2016 1:00 p.m. Eastern (10:00 a.m. Pacific) Recording available if you can’t attend live, but you must register before the webinar begins. SPACE IS…

How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]

Trying to improve the open rates for your email newsletters? You can try changing up your content, your format, your subject lines, your frequency, and even who the newsletter comes from.  Or, you can change who receives your newsletter. We tried two of these tactics in the last six months with our weekly email newsletter…

Week of Freebies! Relevant Messaging Checklist

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies.  When you are trying to create messaging that is more relevant to your participants, supporters, and influencers, use our Six R’s of Relevant Messaging. Rewarding Realistic Real-Time Responsive Revealing Refreshing Here’s a quick checklist for you to print…

Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out

In October National Public Radio released an interesting analysis of how the length of lead-in text affects post performance on Facebook. The organization pulled all its link posts from the last six months — over 3,000 in all — and analyzed post performance in groups of 40-character increments. On the first look, NPR found that shorter…

6 Steps to Starting A Peer-to-Peer Fundraising Campaign

Last month Rob Wu, CEO of CauseVox, shared tips he learned from some successful peer-to-peer fundraising campaigns.  Today, Candace Cody of CauseVox joins us to talk about how to start your own peer-to-peer fundraising campaign. ~Kristina Guest Post by Candace Cody of CauseVox Peer-to-peer fundraising campaigns yield significant benefits: more donations, more awareness, more relationships,…

Calendar Confusion: Year-End Communications on a Summer Fiscal Year

  How do you handle calendar year-end (November-December) communications when your nonprofit’s fiscal year actually ends June 30? That question came up today during our Sharing Your Progress Accelerator program. Here’s the conundrum: If you try to talk about your accomplishments from the last 12 months in December, you are technically in the middle of your…